We were fortunate to secure two brilliant speakers – Steve Kuncewicz, partner at BLM in Manchester who specialises in intellectual property, media, privacy and communications-related issues, and Pete Moore, chief data scientist and founder of Look at your Data Ltd.
There are thousands of journalists on Twitter. And, if you play your tweets right, you could attract the attention of the right journalist at the right time – and score yourself some impressive media coverage in the process.
Talk to any PR and they’ll tell you that no two days at work are the same. And last week was certainly very varied for me – especially as the week started with organising press interviews and managing media relations for a charity during a royal visit.