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Case study News PR
16 Dec 19

Deck the halls with Christmas gift guides

By Francesca Gaffey
How to achieve media coverage in Christmas gift guides as part of your PR campaign
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David had some great photography of the chocolates showing the luxury embossed blue and gold boxes and the four different coloured bars in milk, dark, white and ruby chocolate. They are really striking to look at and taste great too so in July we worked up press material, issued it to our key titles and followed up with samples where editors wanted to review them themselves.

We had overwhelmingly positive feedback, which meant that editors were keen to feature the products as they were so unusual. As many of the longer lead glossy lifestyle and foodie consumer magazines work so far in advance, we issued Christmas material in July and August and had a flurry of requests during October and November for samples for newspapers and websites.

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Want to get featured in the media?

If you’re looking to work with a PR agency that specialises in media relations, contact us today to see how we can help.