PR strategy | PR agency workshops, consultancy and campaign development
The best PR campaigns are backed up with a clear, concise PR strategy. Our PR strategy services help to determine the who, what, where, when and why behind your PR activity. In our bespoke PR strategy workshops, we'll get to know your business, industry and to create a PR strategy that meets your objectives in the most effective, resourceful and impactful way. Get us involved early, so we can get everything aligned from the start, or give us a shout when you need to make sense of what you already have.
"Unhooked Communications has helped us make a real impact on our PR communications. They were able to hit the ground running as they already had a wealth of experience in the construction industry. They used this knowledge as the foundation for a strategy day, setting us on the right path to create stand out in our PR. Since then, they have worked with us as part of our team, supporting us throughout."
PR strategy service
We start working with all of our clients with our PR strategy workshop and development, but we can also provide PR strategy support and consultancy for businesses who need external support and expertise to make sure they're approaching their activity in the right way to help them meet their business objectives.
"Unhooked Communications set up a PR strategy day with a mix of different people from within our company. The aim of the day was for them to develop a greater understanding of our business and how to set our business apart from others in the market. They asked some very thought-provoking questions and ran some very interesting team activities which allowed them to get an in-depth overview of our business and our USPs. The day was also very enjoyable and motivating for all those involved. This has, in turn, informed the PR activities that they have organised and allowed us to present key messages in front of our target audience, raising our profile in different sectors and with different job roles."
How we create your business' bespoke PR strategy...
Whether we work with you on an ongoing retainer, or are brought in to work on a specific project, we start all client activity with a PR strategy workshop or virtual session. We then team the discussion points with additional PR research and insights.
From this we produce a bespoke PR strategy and a plan of action that is in line with your business objectives and budget. And, if required, we can also create your very own tone of voice document.
And we review your strategy and plan regularly throughout your PR campaign to make sure it's still relevant as your business grows and develops.
As part of the PR strategy development, we look at:
- Your business: Objectives, values, purpose, perception, key messages
- Your audience: Customers, employees, investors, influencers, stakeholders
- Your market: Including your industry, competitors, trends
- Channels: Paid, earned, owned and shared channels
If you're looking for a strategic, results driven PR agency to help support your business growth, contact us today to see how we can help.