​Strategy

PR strategy for business results

​PR strategy means a lot of things to a lot of people. To us, it means working out the who, what, where, when and why behind your PR campaign.

We’ll get to know your business, industry, customers and what you’re trying to achieve, to create a PR strategy that meets your objectives in the most effective, resourceful and impactful way.

​Get us involved early, so we can get everything aligned from the start, or give us a shout when you need to make sense of what you already have.

We’ve plenty of experience in delivering small and large scale projects and marketing campaigns, and we’re only a phone call away if you need us.


We start all client work and projects with a PR strategy session, teamed with additional research and insights.

From this we produce a strategy and tone of voice, as well as a plan of action in line with your budget. And we review your strategy and plan regularly to make sure it's still relevant as your business grows and develops.

As part of the strategy work, we look at:

  • Your business: Objectives, values, purpose, perception and key messages 
  • Your audience: Customers, employees, investors, influencers and stakeholders
  • Your market: Including your industry and competitors 
  • ​​​​Your media: Identifying the best channels and media outlets for you to use

Contact Unhooked Communications to see how we can help you and your business.