As a specialist construction PR agency, one of our areas of expertise is promoting building materials and products for manufacturers, suppliers, distributors and retailers.
Over the years, our team of senior PR consultants, who all have a minimum of 10 years' experience, have developed the PR strategies and implemented the PR activity for all kinds of building materials and products businesses.
We have experience managing the PR for building materials such as bricks, timber, landscaping, flooring, insulation, pipes, plasterboard and plastering, glass and glazing, roofing, and more.
Building materials and products PR strategy
When we develop PR strategies for businesses promoting building materials and products, we consider several key areas, including:
- Objectives: What are the wider business objectives of the building materials and products business, and how can PR support these?
- Audiences: Building materials clients often need to target several audiences – which we take a closer look at below
- Materials and products: From sustainability and manufacturing processes to quality and performance, there are multiple factors we need to consider when crafting the perfect PR strategy and plan for your building materials and products
- The market: What are the current opportunities and threats in the market and how can we factor these into our PR activity?
Targeting different audiences through building materials PR
Our building materials clients usually need to target a whole range of audiences with their PR strategies. These can include architects, specifiers, contractors, sub-contractors, merchants, distributors, tradespeople, installers, engineers, and more. Depending on the business, as well as offering B2B or trade PR services, we may also create a specific building materials PR strategy aimed at homeowners or consumers.
When developing building materials PR strategies, we always consider the wants and needs of each target audience. This helps us to tailor your messaging and content to meet the needs of those people you want to engage with.
We also understand the specification journey – awareness, evaluation, specification and purchasing – and the PR and content opportunities that we can use at each point to promote your building materials and engage with your target audiences.
Tactics for building materials PR
The right building materials PR tactics will depend on your specific objectives and strategy, but could include a number of our services.