Insights and research
There should always be reason behind our recommendations.
Stuff and unhook: Why are marketing and PR insights and research so important?
Before we can develop a strong, creative marketing and PR campaign, we need to start with insights and research. Filling our minds with facts, figures, thoughts and anecdotes is vital. It’s the first step we need to take when developing creative campaign ideas.
As part of our marketing and PR insights and research work, we:
Each piece of information we glean becomes a new part of the puzzle. By spending time researching and finding out as much as we can, we can begin to see the bigger picture. And, as well as being invaluable to your communications and PR activity, these insights can be incredibly useful in other areas of your business too.