We’ve worked with loads of great businesses who wanted a PR agency for their home, interiors or lifestyle brands over the years. From online interior retailers to domestic rainwater harvesting systems, from architects specialising in home renovations to manufacturers of bespoke home features, we love helping businesses target homeowners and renters through creative, targeted and results-driven PR and marketing.
Our specialist home interiors PR and marketing services have helped brands:
- develop new partnerships
- secure international projects
- achieve national media coverage
- build online communities of loyal fans
- launch new collections
- sell more products.
Whether you want to work with a home interiors PR agency like us or do your own marketing, there are a number of tactics to include in your activity plan. But remember to start by developing a PR strategy based on your business objectives, target audience and wider market conditions before you start planning.
So if you need PR and marketing for furniture, wallcoverings, eco products, home accessories, soft furnishings, lighting, art prints or gifts, read our advice on PR and marketing for home interiors brands.
Specialist home interiors PR agency offers top marketing tips
Even if you don’t sell your home and interiors products or services online, you need a website. The majority of adults look online for inspiration and information before they buy something, so it’s important you’ve got a digital presence. Your website should be easy to use, mobile optimised, quick to upload, stock beautiful images and videos, clear contact information and use keywords and phrases to help you rank on search engines. Find out more about SEO copywriting and content creation here.
2. Social media
Brands in the home, interiors and lifestyle sectors tend to be very visual by nature. As such, social media platforms such as Instagram and Pinterest can be perfect to include in your PR and marketing activity. But make sure you know how to get the most out of each platform, set clear objectives for each one, and understand the importance of building an engaged online community. And don’t overlook other social media platforms like Facebook – especially Facebook groups, which are currently great for engagement if managed correctly – and Twitter.
3. Photography and videos
Videos and photography are crucial in PR and marketing – home interiors brands in particular. You’ll need to invest in your own photography and videos for your website, social media channels, brochures and of course, media such as newspapers, magazines and blogs. It will be virtually impossible to get quality media coverage for your home, interiors or lifestyle business if you don’t have high quality images.
But as well as investing in your own photography and video, think about how you can get user-generated content too. For example, you could encourage your customers to take photographs of your products in their home, or before and after pictures for DIY projects, home makeovers or interiors transformations.
4. New product ranges
If you’re launching a new range of homeware, accessories, gifts or interiors service, write a press release to send to your target media. Remember you’ll need some great photos to go with the home and interiors press release, along with price details, specifications and purchasing information. A lot of home and interiors magazines work up to three months in advance – so always make sure your PR agency or in-house team are planning your home interiors PR and marketing well in advance.
5. Tap into trends
As a brand in the home, interior, property or lifestyle sectors you need to be on top of current trends. Whether its tapping into the Gen-Z Yellow trend, tying into the Pantone Colour of the Year (it’s Ultra Violet in 2018), visiting trade shows and exhibitions, or reading homes and interiors magazines, make sure you’re spotting new styles and fashions as far in advance as possible. And when you know what the latest trends are, tailor your homes and interiors PR accordingly. There will always be seasonal buying trends you should integrate into your consumer home and interior marketing plan too – such as Christmas, Easter, Halloween, Valentine’s Day.
6. Sales insights
Your homes and interiors PR agency should help you keep on top of current trends. But as part of your homes and interiors marketing they can also help you look at your sales data to generate news stories about consumer buying habits. When business data is linked with current trends and seasons, it can create a newsworthy story.
7. Gift guides
Christmas gift guides are a brilliant way to get your home and interiors products featured in a whole range of national, consumer, broadcast and online media. Not to mention influential home and interior blogs too. A lot of media outlets will start compiling their gift guides from September (or even earlier!) so make sure you’re prepared. As well as Christmas, other popular times for gift guides include Mother’s Day, Father’s Day and Valentine’s Day.
8. Christmas in July
As we’ve already mentioned, the media (including consumer print magazines, which are often published monthly in the home and lifestyle sectors) tend to work a few months in advance. Every year, the Christmas in July event is a huge opportunity for home, interiors and lifestyle PR agencies and brands to get their products in front of hundreds of influential journalists and bloggers. Brands and agencies usually go all out with their exhibitions, parties and experiential events to engage with the media and try to achieve maximum PR coverage for their products.
9. Advice, how tos and top tips
It’s not only products such as furniture, wallpaper, soft furnishings and gifts you can get featured in the media. You can also offer expert knowledge and insights around a whole range of home, interiors and lifestyle topics. Advice articles, how to columns, top tips and listicles are all great ways to position you as an expert in your field.
Whether it’s how to choose the right sort of paint, plant guides for different soil types, latest interior styling tips, the benefits of double glazing or how to lay decking, think how you can give information to your target audiences to help them get the most out of your product. This useful content will also help to align your brand with the home, interior or lifestyle product or service in question.
There are loads of different tactics to help you get featured in the media – news, features, comments, interviews, product placement and more. If you want to learn more about the different ways to get your business featured, check out Unhooked Communication’s online PR training course – PR Unlocked.
10. Influencer marketing and blogger outreach
There are some amazing home and interiors blogs you can target as part of your PR and marketing activity. A lot will have a particular niche – such as luxury homeware, affordable home renovations, colourful decorating or eco and sustainable living. There are lots of different ways you can approach influencer marketing and blogger outreach for your home, interiors or lifestyle brand, including sponsored content and product giveaways. The best results come if you research which home and interior bloggers or influencers are the best fit for your brand, and work collaboratively with them to create the best content that will appeal to their audiences and align with your brand. The PR Unlocked training and coaching platform includes a module all about influencer marketing, find out more about PR Unlocked.
Need help with your home interiors PR and marketing?
This is only a handful of PR and marketing tactics for your home, interiors, lifestyle and property brand. You might also want to find a PR agency specialising in home and interiors that can help with:
- Strategy and planning
- Measurement and evaluation
- Integrated creative marketing campaigns
- Copywriting services and content creation
- Media relations and earned media coverage
- Online PR, media and link building
- Getting the most out of user generated content
- Building partnerships with other brands
- Exhibitions and shows
- Product placement
- Case studies
- Business interviews and profiles
- Reactive comment opportunities