Homes Unhooked: The ultimate PR and marketing guide for the home industry
Backed by unique market research of over 2000 adults across the UK, the report covers:
- Home improvement opportunities – including planned soft home improvements, external improvements and major renovations
- Insights into how consumers are looking for value and quality and how businesses can tailor their offering and messages to appeal to price-conscious buyers
- Attitudes and behaviours around shopping sustainably for building materials and home products and how businesses can genuinely communicate their eco-credentials
- Home technology trends, including motives and hesitations around investing in smart tech
- Where consumers go for information and inspiration for building materials, appliances and home products, including top channels and influencers
- PR and content tips, taking into consideration the data and Unhooked Communications’ experience, to help brands tailor their strategies, messaging and tactics to effectively attract and engage with customers and potential customers
Promoting your products and services for the home
From building projects to home improvements, technology, and sustainability concerns, our must-read guide Homes Unhooked equips businesses and brands with the knowledge to seize upcoming market opportunities.
In a challenging landscape marked by rising costs, interest rates, evolving lifestyles, and sustainability pressures, this guide highlights how to engage effectively with target audiences who are considering buying your products or services.
With Unhooked Communications’ expertise in construction PR, building materials PR and home interiors PR, we bring you decades of experience and actionable advice. Let our research and insights empower you to inform and inspire customers, propelling your business growth over the next year and beyond.