The Apprentice team names - research reveals the most confusing Apprentice team names from the BBC show

REVEALED: The worst Apprentice team names

It’s taken until episode three of the latest series of BBC’s popular show The Apprentice for us to find out the team names. But the choices of Empower and Unison haven’t gone down too well on Twitter (although, admittedly might be better than one of the potential options ‘Polaris’).

Every year the team name selection on the Apprentice is a hot topic on social media, with many quick to judge or jeer the choices. And now research has revealed which of the 28 former team names on The Apprentice are the most confusing, after we quizzed 2,811 people to see if they could correctly define the words used in the team identities.

The Apprentice team names: What are the most confusing?

‘Connexus’ was one of the most confusing team names, with only 26 per cent knowing it was Latin for ‘a connecting structure’. ‘Eclipse’ also proved difficult to understand, with 26 per cent of people correctly guessing the definition of ‘when something becomes less important’. Less than half (46 per cent) knew ‘venture’ was something that involved risk and just over half (57 per cent) knew Apollo was a God of music, poetry, light, prophecy and various other titles. When it came to Team Graphene, 60 per cent knew it as the word for of carbon in a single atom, but 9 per cent thought it was a computer programme made to use graphs and 3 per cent thought it was magazine dedicated to graphic design. The majority (83 per cent) knew Team Typhoon was named after a violent storm with strong circular winds, but 6 per cent thought it was a tea brand and 11 per cent didn’t think it was a real word at all. With some of the words offering surprising definitions, it begs the question if the candidates themselves even truly understand the words they’re using for their brand.

QUIZ: How well do you know the Apprentice team names?

  How well do you know The Apprentice team names and TV show? Take our quiz to find out.

 

 

Why is it so difficult to choose a team name?

Claire Gamble, MD of Unhooked Communications, which carried out the research, said: “The Apprentice is brilliant entertainment, but it doesn’t always portray the realities of running a business. It’s always funny watching the teams try to come up with their names and so often get criticised for being too literal, overly complicated or just plain cringeworthy. But that’s the joy of the show, you don’t need to be a business or marketing expert to have an opinion and it highlights just how some seemingly ‘easy’ jobs – like coming up with a brand name – are actually more difficult than you first think. We can’t wait to hear the associated gags Lord Sugar comes up with too.”

The Apprentice: Worst team names revealed

Based on a quiz of 2,811 people, here are the most confusing team names from previous series of The Apprentice ranked in order of who knew the correct definition of each word. Quiz results available to share. Please credit Unhooked Communications with link: https://weareunhooked.com

Team nameDefinitionWho got it right?
ConnexusA connecting structure26%
EclipseWhen something becomes less important26%
VentureAn activity involving risk46%
ApolloA god connected to things like music57%
GrapheneA form of carbon in a single atom60%
SynergyThe power of a group working together65%
TitansSomeone who is clever, important or strong67%
SummitThe highest point of a mountain68%
SterlingA precious metal of particular purity68%
ForteThe ability to do something well68%
TenacityA determination to keep doing something71%
RenaissanceA growth of interest in art or music72%
NebularA cloud of dust or gas in outer space75%
InvictaUndeafeted75%
EndeavorTo try to do something80%
CollaborativeTo work together with someone else81%
TyphoonA violent storm with strong circular wins83%
LogicA way of thinking based on good judgement85%
ImpactThe force of an object hitting another85%
StealthA quiet, careful action to avoid attention86%
EvolveTo develop gradually88%
EmpireA large organisation89%
VersatileTo easily be used for different purposes90%
AlphaA Greek letter90%
PhoenixA mythical bird able to regenerate through flame91%
VeolictyThe speed at which an object travels91%
VitalityEnergy and strength93%
IgniteTo cause something to start burning96%

Casetteboy vs The Apprentice

Want to get your team name right?

Whether you're looking to update your branding or want to refine the way you communicate with your target audiences, Unhooked Communications can help you develop a PR strategy and tone of voice. Contact us for more details.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top