News: The Gifted Few to refocus online PR for rebrand and new website

Interiors, homes and design are key PR sectors for Unhooked Communications, so we’re thrilled to be working with The Gifted Few to support its rebrand and new website launch.

Over the last few months we’ve helped the online interiors business update their tone of voice guidelines to align with the refreshed brand, as well as supported with the content creation for trade brochures and supplier information packs.

Influencer marketing and online PR will be key activities over the coming months to help drive traffic to their new website and boost SEO. We’ll also help to promote the company’s bigger and better range of interiors and homeware products.

Homeware and interiors PR and marketing | Unhooked Communications working with The Gifted Few on influencer marketing and online PR

PR and marketing for interiors online retailer

The Gifted Few is a boutique online interiors retailer selling lighting, homeware and gifts sourced from designers and makers all over the world.

We first started working with the ecommerce business when it launched in 2014. As well as creating a PR and marketing strategy for the online interiors business, we managed the press office and some content creation, securing opportunities with ITV, The Daily Telegraph, Huffington Post, Your Home, Country & Living and Real Homes, and many more. You can read about our interiors PR launch activity for The Gifted Few here.

After growing success, The Gifted Few is now rebranding and launching a new website. The new website will stock even more beautiful homeware and interiors products, integrate with social shopping and offer an enhanced user experience.

Influencer marketing and online PR for interiors and homeware ecommerce business | Unhooked Communications and The Gifted Few

Switching from a consumer to B2B PR focus

The Gifted Few first started targeting homeowners, but over the years the team has started selling to more trade customers. The business’ products feature in shops, showrooms, restaurants, hotels and even in films.

Part of the work we’ve helped The Gifted Few with over the last few months has included advising how to target a B2B audience, including architects and interior designers.

The Gifted Few will still focus its ecommerce platform on consumers and homeowners. Keep an eye on our blog and social media channels to see updates on activity.

Whether you target homeowners or architects, find out how we can help you promote your business and engage with your audiences.

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