Specialist construction PR agency Unhooked Communications was named the Best Small Agency and won the Best Low Budget campaign at last week's Construction Marketing Awards 2021.
Best Small Agency: Unhooked Communications
As an ambitious PR agency, we've continued to grow and evolve over the last year. The last year has seen us focus more on what we excel in to improve the quality and depth of work we provide new and existing clients, while upskilling and empowering the team to deliver meaningful work they enjoy and take pride in.
As a result, we've grown an enviable client list, delivered a consistently high level of work for clients, and provided additional value and consultancy through developing our own data-driven thought leadership campaigns.
The judges said: "Unhooked have developed through these testing times, using their team of outsourced individuals to great effect. Their growth has been remarkable - maybe they will be out of the Small Agency category soon!"
Best Low Budget Campaign: Marketing messages in lockdown and beyond
Low budget doesn't mean small results. We're delighted that we won this award for one of our own marketing and PR campaigns.
Marketing during a global pandemic is not without its challenges. However, the home improvement boom presented opportunities for the construction and home interiors industry. But with consumer behaviour and attitudes changing due to a wide range of factors, from lockdown rules to shopping local, how could businesses effectively engage with customers to take advantage of these opportunities, while positioning their marketing messages in the appropriate way?
To find out and support our clients and the wider industry, we carried out a market research campaign to help businesses refine their marketing and PR strategies. It resulted in wide-spread media coverage across national and trade media, new business opportunities, and direct support to businesses in the sector.
The judges said: "A well thought through positioning strategy against a difficult backdrop. Research-generated insightful statistics and facts, an appealing creative used in a variety of channels, excellent reach and coverage, all of which helped produce a good growth year in difficult times."