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Sectors
Thought leadership
Thought leadership as part of your PR strategy can position your business and its people as experts in your industry, building trust and credibility for your brand.
At Unhooked Communications we have decades of collective experience developing and implementing thought leadership campaigns for businesses and brands across a range of sectors.
Insightful and impactful PR through thought leadership
Whether you’ve got interesting insights and data, opinions on industry issues or your business is investing in noteworthy research and development, we can help you attract the right sort of attention, develop content for your own channels and secure influential media coverage as part of our thought leadership PR services.
As part of our thought leadership PR services, we work with businesses to:
- Identify topical and trending issues that are relevant to their audiences and industry
- Work with their experts and spokespeople to develop messaging that will make an impact
- Analyse research, data and trends to develop new angles – whether using your own data or commissioning bespoke market research
- Develop engaging, thoughtful and inspiring content – including features, comments, whitepapers, training programmes, and more – that can work across multiple channels
- Carry out thought leadership media relations to generate high quality media coverage on topical issues
- Create and implement larger PR campaigns, focused on thought leadership
- Brief and media train key spokespeople to get them ready for interviews, presentations and other speaking opportunities
Services
Our specialist sectors
We deliver our PR strategy services to a range of businesses and our specialist sectors include:
B2B PR
Construction PR
Consumer PR
Health and wellbeing PR
Home and garden PR
Manufacturing PR
Contact Thought leadership agency
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Testimonials
What our clients say
“Unhooked Communications have helped us make a real impact on our PR communications. They were able to hit the ground running as they already had a wealth of experience in the construction industry. They used this knowledge as the foundation for a strategy day, setting us on the right path to create stand out in our PR. Since then, they have worked with us as part of our team, supporting us throughout.”
“Unhooked Communications has brought a depth of technical understanding of our topic matter, which explores how the built environment impacts our comfort, health and wellbeing. The team’s ability to empathise with our audience and create content that strengthens our marketing activity has been excellent.”
Ieuan Compton
Head of marketing services
Saint-Gobain UK & Ireland
“Unhooked Communications have helped us make a real impact on our PR communications. They were able to hit the ground running as they already had a wealth of experience in the construction industry. They used this knowledge as the foundation for a strategy day, setting us on the right path to create stand out in our PR. Since then, they have worked with us as part of our team, supporting us throughout.”
“Unhooked Communications have helped us make a real impact on our PR communications. They were able to hit the ground running as they already had a wealth of experience in the construction industry. They used this knowledge as the foundation for a strategy day, setting us on the right path to create stand out in our PR. Since then, they have worked with us as part of our team, supporting us throughout.”
Natalie Davenport
Head of Marketing
Häfele UK
“Unhooked Communications have helped us make a real impact on our PR communications. They were able to hit the ground running as they already had a wealth of experience in the construction industry. They used this knowledge as the foundation for a strategy day, setting us on the right path to create stand out in our PR. Since then, they have worked with us as part of our team, supporting us throughout.”
“Unhooked Communications has brought a depth of technical understanding of our topic matter, which explores how the built environment impacts our comfort, health and wellbeing. The team’s ability to empathise with our audience and create content that strengthens our marketing activity has been excellent.”
Ieuan Compton
Head of marketing services
Saint-Gobain UK & Ireland
“Unhooked Communications have helped us make a real impact on our PR communications. They were able to hit the ground running as they already had a wealth of experience in the construction industry. They used this knowledge as the foundation for a strategy day, setting us on the right path to create stand out in our PR. Since then, they have worked with us as part of our team, supporting us throughout.”
“Unhooked Communications have helped us make a real impact on our PR communications. They were able to hit the ground running as they already had a wealth of experience in the construction industry. They used this knowledge as the foundation for a strategy day, setting us on the right path to create stand out in our PR. Since then, they have worked with us as part of our team, supporting us throughout.”
Natalie Davenport
Head of Marketing
Häfele UK
Work
Thought leadership case studies
FAQs
Frequently asked questions
Why is thought leadership important for my PR strategy?
Thought leadership won’t necessarily be a part of all businesses’ PR strategies. If you’re in a competitive industry, need to build trust and credibility, want to engage with current and important topics and position yourself as an expert in your industry, then it could well be a vital part of your PR strategy.
What topics are relevant to talk about for thought leadership PR?
This will depend on your business, industry, audiences, priorities and the current news agenda. Ideally thought leadership topics for our PR clients need to be relevant to their business, services and/or products; in line with their knowledge and expertise; something that their audiences care about and are interested in; and of interest to the media. We’ve worked with clients to help them discuss and share thoughts around new legislation, develop best practice guidelines, comment on breaking news and reports, as well as set the news agenda themselves through their own research and insights.
What format will thought leadership PR content take?
There are all kinds of tactics and formats we use for thought leadership PR and content. These could include press releases and news stories, features, reactive comments, whitepapers, reports, webinars and training videos, social media content, blogs, events and more.
Does thought leadership PR activity work best as a retainer or standalone PR campaign?
A lot of our PR retainer clients will have an element of thought leadership activity within their day-to-day activity. If clients are looking for a hard-hitting thought leadership PR campaign to focus on a particular issue, engage with target audiences across a certain time frame and/or help meet several wider objectives (e.g. launching a new product/service, announcing a new division, lobbying or campaigning for changes at government level) then a standalone thought leadership PR campaign could be really impactful.
Who should be used as spokespeople in our thought leadership PR activity?
This very much depends on the topic and type of content. In some cases, we might quote a CEO, MD or founder within thought leadership PR content. Other times it might be someone from another team or division such as HR, operations, logistics, health and safety, product development, marketing, research and development or customer service. We will help to identify the best spokespeople for thought leadership PR, as well as provide guidance on messaging and media training, if required.
PR that keep your customers hooked
