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Services
Crisis communications
No business is exempt from a crisis, and when a crisis could risk your reputation, the team at Unhooked are here to help. Whether you’re facing a product default or recall, cyber security incident or employee-related issue, our team has experience in providing clients with prompt and strategic communications that both protect and restore reputations.
Protecting your business reputation
Our crisis communications strategies and activities shape your internal and external communications to deliver the support you need.
We offer our clients specialist PR support to manage communications with different stakeholders during and after incidents. We provide advice on how to best approach situations as they arise, as well as offering media monitoring, media relations, content creation and wider communications support.
With a 24/7 rolling news agenda and social media that never sleeps, an incident or crisis that could impact your reputation can gain momentum quicker than ever before. At Unhooked we offer a full suite of crisis communications services for our clients including:
- Crisis communications strategy
- Internal and external communications
- Media training
- Content creation
- Media relations
- Media monitoring
Crisis communications strategy
We advise all our clients to start by preparing a crisis communications strategy and plan. A crisis communications strategy can help businesses get ahead of potential areas of risk and scenarios that could impact corporate reputation, and enables quick decision-making during an incident.
We work collaboratively with our clients to create a comprehensive plan, considering all eventualities and using our experience of working with journalists and stakeholders to keep the strategy dynamic and effective.
Unhooked will help you navigate your crisis scenario, with both confidence and care. With decades of experience in all kinds of crisis management across our team – you’re in safe hands.
We currently offer crisis communications strategy development and planning to new and existing clients. However, our crisis communications consultancy and activation services during a crisis is only available to existing clients.
Talk to us today about how we can prepare your business for any crisis PR situation.
Services
Our specialist sectors
We provide crisis communications PR and reputation management services to clients who we work with on a retainer or campaign basis. We have several specialist sectors.
Looking for crisis communications strategy support?
For an informal, no obligation chat, get in touch today.
Testimonials
What our clients say
“Unhooked is a great agency to work with. Although it’s a cliché, they really do feel like an extension of the team. They are creative, hard-working and have great connections – just what you want in a PR agency! The way Unhooked is set up means the team can draw on the expertise of their trusted network, including broadcast specialists and media trainers, and this is really beneficial to us.”
Viki Harris
Marshalls
“We’ve worked with Unhooked for several years. The team works hard to come up with ideas to ensure we secure regular media coverage in relevant national, regional and consumer media outlets and they also support wider activity, such as influencer marketing and content, to support our marketing objectives and business growth.”
Sarah King
Bayfields Opticians & Audiologists
“Unhooked played an instrumental role in driving positive news stories around the launch of the YMCA Community & Activity Village. Their team integrated into our ongoing efforts, quickly grasping the challenges we faced and contributing to amplifying the Village’s positive impact through strategic PR. They were great to work with, brought tremendous value to our PR approach and were an absolute pleasure throughout.”
Caroline Cartwright
YMCA Newark & Sherwood
“Unhooked Communications has a strategic and creative approach to PR and comms. They’re able to develop fresh and interesting story angles to generate media coverage, as well as topical and thought-provoking content for clients’ own channels.”
Peter Craven
Marketing Consultant
“Unhooked is a great agency to work with. Although it’s a cliché, they really do feel like an extension of the team. They are creative, hard-working and have great connections – just what you want in a PR agency! The way Unhooked is set up means the team can draw on the expertise of their trusted network, including broadcast specialists and media trainers, and this is really beneficial to us.”
Viki Harris
Marshalls
“We’ve worked with Unhooked for several years. The team works hard to come up with ideas to ensure we secure regular media coverage in relevant national, regional and consumer media outlets and they also support wider activity, such as influencer marketing and content, to support our marketing objectives and business growth.”
Sarah King
Bayfields Opticians & Audiologists
“Unhooked played an instrumental role in driving positive news stories around the launch of the YMCA Community & Activity Village. Their team integrated into our ongoing efforts, quickly grasping the challenges we faced and contributing to amplifying the Village’s positive impact through strategic PR. They were great to work with, brought tremendous value to our PR approach and were an absolute pleasure throughout.”
Caroline Cartwright
YMCA Newark & Sherwood
“Unhooked Communications has a strategic and creative approach to PR and comms. They’re able to develop fresh and interesting story angles to generate media coverage, as well as topical and thought-provoking content for clients’ own channels.”
Peter Craven
Marketing Consultant
FAQs
Frequently asked questions
What is crisis communications, and why is it important for my business?
Crisis communications is effectively managing what your company messages are, and to whom, during a crisis situation, with the aim of protecting reputation, minimising damage and restoring confidence from key stakeholders. What, when and how you communicate are all vital considerations during a crisis situation. Responding promptly and strategically helps to maintain trust and credibility in a company and mitigates any possible negative impacts to your business.
How can crisis communications help manage negative publicity?
Negative publicity often occurs when media inquiries are not responded to promptly, and with the right messaging to control how your business is perceived. Having a crisis communications plan in place helps to manage the narrative, and gives businesses the ability to respond quickly and concisely to safeguard your reputation.
When should I contact a crisis communications expert?
Ideally your business should have a crisis communications strategy and plan in place with key contacts identified, including those who to contact as and when an incident occurs. Being prepared in advance is the best way to manage a crisis with confidence. If you are needing to manage your business’s reputation during a crisis, you should contact an expert as soon as possible to best manage the possible reputational risks.
Can crisis communications be used for both internal and external issues?
Yes, crisis communications can be used for both internal and external issues. Communicating effectively with employees during a crisis can often be overlooked, however, effective crisis communications strategies consider all audiences (both internal and external), with tailored messages for each group, to ensure maximum relevance and consistency.
What are the common types of crises that businesses face?
No business is exempt from a crisis situation, with challenges such as product recalls, data breaches, health and safety incidents, legal or employee disputes often the most commonly occurring. Each crisis situation is different, and therefore each needs a tailored response to ensure minimal damage and a quick business recovery.
What businesses do you offer crisis communications services to?
Whilst we can create a crisis communications strategy for your business as a standalone service, we will only carry out PR and communications support during a crisis for our existing clients. The reason behind this is simple: we need to fully understand your business, objectives and messaging prior to being able to offer sound advice during a time of crisis. Protecting reputation is a key part of what we do, and this is based on us having the insight to do it.
PR that keep your customers hooked
