The UK’s leading hard landscaping and building materials supplier, Marshalls plc, has appointed Unhooked Communications as its PR partner to elevate its marketing activity through a series of creative PR campaigns.
After a competitive pitch process, Marshalls awarded the contract to the specialist construction PR agency Unhooked. Now, Unhooked will develop a series of PR campaigns to enhance Marshalls’ reputation, build on their brand equity and position them as a leader in their field.
The campaigns will be split across domestic and commercial audiences and will see Unhooked working with Marshalls to bring together the latest trends, research and insights around creating outdoor spaces that have a positive impact on individuals, communities and the environment.
Viki Harris, Head of PR and Content at Marshalls, said: “Not only were we impressed by Unhooked’s experience in the construction sector, but we loved how they were able to tap into current issues and trends to develop creative ideas that will help us engage with our target audiences in an inspiring and informative way. Work is already underway for one campaign and we’re excited to start work on the others over the coming months. We know they will have a genuinely positive impact on how the industry approaches the planning, design and build of public and residential spaces.”
Claire Gamble, MD of Unhooked Communications, said: “We were really excited when the brief came in from Marshalls as it’s such a great fit for us, combining our strong construction sector experience with our love of integrated, creative PR campaigns. Working with Marshalls, we’re confident we’ll be able to deliver some great results which will help them stand out and achieve their wider business and marketing objectives.”