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PR specialists for building material manufacturers, suppliers and distributors
Building materials PR experts
As part of our construction PR specialism, we have specific expertise in helping to promote and market building materials manufacturers, suppliers and distributors. From global product brands to specialist UK manufacturers, we help businesses raise awareness, earn trust and drive demand for their products and solutions.
We understand how the sector works — from specification and procurement through to installation and end use — and we create campaigns that engage with the audiences that matter.
Whether you’re launching a new product, repositioning your brand or looking to grow market share, we deliver PR that works commercially, not just creatively.
Built for the modern PR landscape
PR has changed. It’s no longer just about coverage, it’s about visibility across search, AI, media and owned channels. And let’s not forget the power of face-to-face engagement and relevant partnerships.
We help building materials brands show up where it matters, in:
- Trusted media
- Search results
- AI-generated answers
- Industry conversations
Because today, credibility and trust makes all the difference for businesses in this sector.
Why Unhooked
- Deep sector experience: We’ve worked with leading brands across the construction and building materials space – including 3M, Jewson, Häfele UK, Marshalls, City Plumbing, Polyflor, Flooring Superstore, and more – giving us a strong understanding of the challenges, opportunities and audiences within the sector.
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Insight-first approach: Everything we do starts with insight and a bespoke PR strategy. That means stronger stories, sharper messaging and more effective campaigns.
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Senior-led delivery: You work directly with experienced PR specialists with a minimum of 12 years’ experience who understand both strategy and execution.
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Commercial focus: We care about outcomes, not just outputs. Our PR is designed to support your wider business goals, whether that’s growth, market positioning or long-term brand value. And thanks to our strong network across the industry, we can make relevant introductions and help to develop new partnerships for you and your brand, too.
Building materials and solutions we cover
Our specialist PR services can help businesses making, distributing or selling all kinds of different materials, products and solutions, including:
- Structural materials (concrete, steel, timber, brick)
- Building envelope systems (roofing, cladding, insulation, glazing)
- Interior systems and finishes (drylining, flooring, ceilings, joinery)
- Mechanical and electrical systems (HVAC, plumbing, lighting, renewables)
- Fixings, components and construction products (adhesives, sealants, hardware)
- Landscaping and external works (paving, drainage, outdoor systems)
- Offsite and modular construction (MMC, prefabrication)
- Safety, compliance and specialist solutions (fire, acoustic, security)
- Sustainable and low-carbon building solutions
Construction product PR agency award wins and shortlists
Construction product and solutions PR specialists
Promoting building materials, products and solutions is complex. Chances are, you need to connect and engage with more than one audience. Whether architects, designers, contractors, merchants, installers or end users, all your audiences will have different priorities and motivations.
And that’s where we can help.
Our senior team of building material PR experts have decades of experience developing and implementing PR strategies and campaigns aimed at decision makers throughout the construction supply chain. We translate technical detail into compelling stories, position your brand as a trusted authority and ensure your messaging lands with the right people, in the right places, at the right time.
From bricks to glazing, and everything in between
We have extensive experience working with:
- Building materials manufacturers
- Product and system suppliers
- Merchants and distributors
- Construction technology and solution providers
- Interiors and specification-led brands
Our work spans sectors including housebuilding, commercial construction, infrastructure, KBB, interiors and the wider built environment.
PR services for building product manufacturers and distributors
Whatever building material products and solutions you make, sell or distribute, our comprehensive offering of expert PR services can help.
PR strategy
We build clear, insight-led PR strategies that align activity with your commercial objectives, whether that’s increasing specification, driving sales or strengthening brand perception.
Media relations
We secure high-quality coverage across the media that matters, from key trade titles to national press and sector-specific platforms. Our focus is always on relevance, credibility and impact.
Products & services
From new product development to innovation storytelling, we can help you bring products to market. We create narratives that go beyond features and benefits, focusing on real-world application, performance and value.
Thought leadership
We can position your brand and your people as credible voices in the industry. From comment and opinion to in-depth features and reports, we will work closely with you to help you own the conversations shaping your sector.
Awards
Build trust and credibility with relevant industry awards. We have a great track record of getting clients shortlisted (and winning!) leading awards.
Creative campaigns
Stand out from your competitors, engage with your target audiences and make a big impact with integrated, creative PR campaigns that work across multiple channels.
Event PR
Exhibitions, trade shows, seminars, CPDs, and more – face-to-face events give you a great opportunity to showcase your products, solutions and expertise and we can help you maximise results before, during and after.
Influencer marketing
We can help you identify the most effective influencers, content creators and ambassadors for your brand and develop the right sort of partnerships to help you get in front of new audiences, build trust and awareness.
Data-driven campaigns
We develop original research and insight to give your brand something meaningful to say. This creates stronger stories, maximises coverage and enhances value from your PR investment.
Testimonials
What clients say about our building materials and products PR services
“Unhooked is a great agency to work with. Although it’s a cliché, they really do feel like an extension of the team. They are creative, hard-working and have great connections – just what you want in a PR agency! The way Unhooked is set up means the team can draw on the expertise of their trusted network, including broadcast specialists and media trainers, and this is really beneficial to us.”
Viki Harris
Marshalls
“After several years’ working with Unhooked Communications, they continue to work as a true partner with the marketing team, delivering a high level of consultancy and strategic, creative PR support. The team’s depth of knowledge of our products and services make their high level of support possible and they’re consistently able to provide recommendations to help drive our results.”
Natasha Hickling
Häfele UK
“Unhooked is a great agency to work with. Although it’s a cliché, they really do feel like an extension of the team. They are creative, hard-working and have great connections – just what you want in a PR agency! The way Unhooked is set up means the team can draw on the expertise of their trusted network, including broadcast specialists and media trainers, and this is really beneficial to us.”
Viki Harris
Marshalls
“After several years’ working with Unhooked Communications, they continue to work as a true partner with the marketing team, delivering a high level of consultancy and strategic, creative PR support. The team’s depth of knowledge of our products and services make their high level of support possible and they’re consistently able to provide recommendations to help drive our results.”
Natasha Hickling
Häfele UK
Looking for a PR agency to promote your construction products and solutions?
Get in touch with our specialist PR team to discuss how we can help you achieve measurable, long-term results.
FAQs
Frequently asked questions
What does a building materials PR agency do?
A building materials PR agency helps manufacturers, suppliers and distributors raise awareness, build credibility and generate demand for their products and solutions. This includes media relations, product launches, thought leadership, content creation and insight-led campaigns designed to reach architects, specifiers, contractors and merchants.
Why is PR important for building materials manufacturers?
PR helps building materials manufacturers build trust and visibility in a competitive, technical market. By securing coverage in trusted media and creating expert-led content, PR supports product specification, strengthens brand reputation and influences decision-makers across the construction supply chain.
How is PR for building materials different from general PR?
PR for building materials requires a strong understanding of technical products, long sales cycles and multiple target audiences. A specialist construction PR agency knows how to translate complex information into clear, compelling stories and target the right channels — from trade media to specifier-focused platforms.
Can PR help drive product specification?
Yes. A well-executed building materials PR strategy can increase product specification by raising awareness among architects, consultants and specifiers. This includes thought leadership, case studies, technical content and media coverage that demonstrate performance, compliance and real-world application.
What types of companies do you work with?
We work with building materials manufacturers, construction product suppliers, distributors, merchants and solution providers. This includes brands across structural materials, façades, interiors, MEP systems, fixings, construction chemicals and sustainable building solutions.
What kind of PR results can building materials companies expect?
Results vary depending on your objectives, but typically include increased brand visibility, high-quality media coverage, improved search presence, stronger positioning with key audiences and content that supports wider marketing and sales activity.
Do you offer PR for product launches in construction?
Yes. We support building materials and construction product launches with strategic PR campaigns that generate awareness and engagement. This includes messaging development, media outreach, content creation and ongoing campaign support.
Which media do you target for building materials PR?
We target a mix of construction trade media, sector-specific publications, national press and digital platforms. The focus is always on reaching the audiences that matter most — including architects, contractors, installers, merchants and decision-makers.
How does PR support SEO and online visibility?
PR supports SEO by generating high-quality backlinks, brand mentions and authoritative content. For building materials companies, this helps improve visibility in search engines and increasingly in AI-generated results, where trusted media sources are often referenced.
What makes a good building materials PR campaign?
The best campaigns are insight-led, relevant and commercially focused. They combine strong storytelling with technical credibility, target the right audiences and align with business objectives such as increasing specification, driving enquiries or strengthening brand positioning.
Do you work with UK and international building materials brands?
Yes. We work with UK-based and international building materials manufacturers and suppliers looking to grow their presence in the UK market or strengthen their overall communications strategy.
How do I choose the right building materials PR agency?
Look for an agency with proven experience in construction and building materials, strong media relationships, a passionate for developing informative and inspiring content for your own channels, and the ability to combine strategic thinking with creativity and delivery. Sector knowledge and a commercial mindset are key to delivering meaningful results.
Building materials PR that keep your customers hooked
