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11 Mar 24
Unhooked supports Häfele at KBB Show 2024
Earlier this month, some of the Unhooked team attended the KBB show at the NEC with our client Häfele UK. It was one of the biggest and best shows yet, and we loved catching up with some of our core media contacts during the show.
Earlier this month, some of the Unhooked team attended the KBB show at the NEC with our client Häfele UK. It was one of the biggest and best shows yet, and we loved catching up with some of our core media contacts during the show.
Having marked its centenary in December (2023), Häfele celebrated 100 years of furniture fitting manufacturing at this year’s KBB show at the NEC in Birmingham, and looked ahead to what its next period of innovation will bring.
Throughout its history, Häfele has maintained its founders’ focus on making innovative products based on market need. Today, this mission is as true as ever as the company launches a series of new product introductions and reinvigorates its services to help customers maximise the value of space for their clients and increase efficiencies and profitability, together.
At the exhibition, Häfele showcased many of its legacy products that have revolutionised the furniture fixings industry, including the iconic Häfele Minifix connector system, of which 3.2 million units are still produced every day.
Alongside historic favourites, attendees also had the chance to get hands-on with Häfele’s Flex Lighting System, which offers a simple and efficient solution for installing kitchen and furniture lighting designs. Visitors also got to view additional Matrix drawer colourways and materials, plus a new Metalla 310 graphite finish .
Häfele also demonstrated the latest innovations from its partners, including the world’s first eight-millimetre one-piece steel drawer side from GRASS, the Vionaro V8; and the next generation of sliding / pivot door gear, the Hawa Concepta III.
Visitors could also explore new introductions such as the Smeg Omnichef (Neptune Grey) range, Abode tapware, and experience Zuma, an immersive loudspeaker and a premium LED light, intelligently paired inside a single spotlight.
Before the exhibition, the Unhooked team worked hard to promote Häfele ahead of the exhibition, which included preview press releases and working with the KBB marketing team to maximise opportunities. We also set up several meetings with journalists with our core media, developed briefing notes and attended the show to facilitate the interviews and tours around the stand, which resulted in positive media coverage and content.
If you’re interested in finding out how we can help support your exhibition or event PR and marketing, contact us today.
