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Case study
Events
Influencer marketing
Launch
Media
News
PR
Products
15 Apr 24
Unhooked launches new innovative building to system to consumers
Over the last few months, we’ve been working with Ultraframe to help the business launch a new innovative building system to consumers.
Over the last few months, we’ve been working with Ultraframe to help the business launch a new innovative building system to consumers.
The system – hup! – helps homeowners quickly and easily add modern, energy-efficient, and sustainable extensions to their home.
After months of planning and content creation, the system was launched to the media and influencers via two events – one in London and one in Manchester – as well as content creation and media relations.
The campaign was backed by market research and establishing a partnership with architect and designer Laura Jane Clark from BBC’s Your Home Made Perfect.
Across the events, we had journalists from The Times, Which?, Ideal Home and other media outlets attend, as well as influencers with a combined reach of over 200k followers.
Media coverage was secured in titles such as The Sunday Times, The Times, The Scotsman, Which?, Ideal Home, House Beautiful, Your Home, Kitchens Bedrooms & Bathrooms, Hello!, Homebuilding & Renovating, Designerati, The Edinburgh News, The Yorkshire Post, and more.
Want to find out how we can support you launch a new product or system? Contact us to for a chat.
