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Sectors

Product PR launches

If you’re launching a new product, then a dedicated PR campaign can help to raise awareness, generate interest and drive sales.

Whether it’s a consumer product or B2B product, we can help to plan and implement impactful, inspiring and engaging PR and content activity to help get results.

Launch your products with PR

We’ve launched everything from a luxury artisan chocolate range to new building systems, and everything in between.

By starting with a PR strategy, we can help you plan the perfect PR launch for your new product.

Activity could include:

  • PR content
  • Media relations
  • Launch events
  • Exhibitions and trade shows
  • Influencer marketing
  • Reviews, testimonials and case studies
  • Thought leadership, data and insights
  • PR stunts
  • Product placement
Services

Our specialist sectors

We deliver our PR services, including product launches, to a range of businesses and our specialist sectors include:

Looking for a PR launch for your new product?

Contact us today.

Testimonials

What our clients say

FAQs

Frequently asked questions

How far in advance should I plan my product launch PR?

The sooner the better! We’ve started working with clients two years in advance of them launching a new product to market to make sure all the PR strategy, planning and content was just right, while with other clients who needed a quicker turnaround we’ve managed to turn around a product launch in only a few weeks. For a lot of our retainer clients, they’re launching new products all the time so the activity becomes part of the PR retainer. For big or noteworthy product launches, clients may opt for a dedicated PR campaign to make a bigger splash in the market.

What will help to make my product launch PR activity a success?

Work with a reputable PR agency that understands your industry and audiences. Start with a PR strategy and plan to make sure that the launch is in line with your business objectives, audiences and market. Make sure the product is ready to launch and sell – i.e. that it’s gone through all the relevant testing and legalities, all the packaging and wider marketing is ready, and that people can actually buy the product. For the PR campaign for your product launch, we’ll also need great imagery, other rich content (e.g. videos), website details, spokespeople and we may also need samples of the products to send out to the media and influencers.

What sort of products can you launch through PR?

As a reputable PR agency, the team has had decades of experience launching new products through public relations. Products include homeware, food and drink, building materials, DIY tools, renewables, technology, health and wellbeing products, gifts and more. We’ve even launched new homes, office buildings, new branches/stores and events/experiences. As well as product PR launches, we can also work with clients to launch new services.

PR that keep your customers hooked