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Services
PR measurement and evaluation
It’s not just about making noise – it’s about making an impact. At Unhooked, we track the PR metrics that matter. Yes, reach and engagement build awareness, but we go further, measuring perception shifts, link clicks, downloads and any actions that drive real business results.
We’re proud to have delivered real outcomes for our clients, and through effective PR measurement, we can prove this. Some of our previous work has included raising vital funds for life-changing medical treatment, generating link clicks and event attendance for professional masterclasses, and driving whitepaper downloads to support thought leadership and lead generation.
PR measurement is essential to demonstrate the value of communications for your business, and for every campaign to be tailored to your wider goals.
PR impact analysis
At Unhooked, we don’t just craft compelling narratives – we’re driven by data and research too. We use a wide range of analytical tools and methods to measure how your communication efforts are influencing audience perceptions, engagement, social media performance, website traffic, and even business outcomes.
We use a data-driven approach to enhance what we do, as well as develop the plan itself. By analysing key metrics in real time we’re able to refine your PR for maximum impact.
Personalised PR measurement
Measurement is a fundamental part of everything we do. Our PR measurement and evaluation services are fully personalised to each client, because we understand that no two businesses are the same. We involve you in the process to ensure that what we’re tracking is meaningful and directly linked to your objectives.
We also recognise that things change – campaigns shift, priorities evolve and success metrics can develop over time. Because of this, we offer flexibility in what and how often we report and adapt the data we use to suit your needs.
Want to chat more about how we use data to evaluate PR? Talk to us today about how we can demonstrate the value of PR to your business.
Sectors
Our specialist sectors
We deliver our PR strategy services to a range of businesses and our specialist sectors include:
Looking for a creative, results driven PR agency?
For an informal, no obligation chat, get in touch today.
Testimonials
What our clients say
“Unhooked is a great agency to work with. Although it’s a cliché, they really do feel like an extension of the team. They are creative, hard-working and have great connections – just what you want in a PR agency! The way Unhooked is set up means the team can draw on the expertise of their trusted network, including broadcast specialists and media trainers, and this is really beneficial to us.”
Viki Harris
Marshalls
“We’ve worked with Unhooked for several years. The team works hard to come up with ideas to ensure we secure regular media coverage in relevant national, regional and consumer media outlets and they also support wider activity, such as influencer marketing and content, to support our marketing objectives and business growth.”
Sarah King
Bayfields Opticians & Audiologists
“Unhooked played an instrumental role in driving positive news stories around the launch of the YMCA Community & Activity Village. Their team integrated into our ongoing efforts, quickly grasping the challenges we faced and contributing to amplifying the Village’s positive impact through strategic PR. They were great to work with, brought tremendous value to our PR approach and were an absolute pleasure throughout.”
Caroline Cartwright
YMCA Newark & Sherwood
“Unhooked Communications has a strategic and creative approach to PR and comms. They’re able to develop fresh and interesting story angles to generate media coverage, as well as topical and thought-provoking content for clients’ own channels.”
Peter Craven
Marketing Consultant
“Unhooked is a great agency to work with. Although it’s a cliché, they really do feel like an extension of the team. They are creative, hard-working and have great connections – just what you want in a PR agency! The way Unhooked is set up means the team can draw on the expertise of their trusted network, including broadcast specialists and media trainers, and this is really beneficial to us.”
Viki Harris
Marshalls
“We’ve worked with Unhooked for several years. The team works hard to come up with ideas to ensure we secure regular media coverage in relevant national, regional and consumer media outlets and they also support wider activity, such as influencer marketing and content, to support our marketing objectives and business growth.”
Sarah King
Bayfields Opticians & Audiologists
“Unhooked played an instrumental role in driving positive news stories around the launch of the YMCA Community & Activity Village. Their team integrated into our ongoing efforts, quickly grasping the challenges we faced and contributing to amplifying the Village’s positive impact through strategic PR. They were great to work with, brought tremendous value to our PR approach and were an absolute pleasure throughout.”
Caroline Cartwright
YMCA Newark & Sherwood
“Unhooked Communications has a strategic and creative approach to PR and comms. They’re able to develop fresh and interesting story angles to generate media coverage, as well as topical and thought-provoking content for clients’ own channels.”
Peter Craven
Marketing Consultant
FAQs
Frequently asked questions
Why is PR evaluation and measurement important for my business?
PR measurement is essential for understanding how your PR is making an impact on your wider business goals. Without measurement, you cannot know how your communications activity is influencing perception, awareness levels, and customer acquisition and retention. By measuring PR you gain insights into how your brand is perceived, and what activity is cutting through and delivering tangible results.
What metrics do you track in PR evaluation and measurement?
We track a wide range of metrics, including amount of media coverage, audience reach, sentiment analysis, website traffic, social media engagement, and sales conversions. Through taking a data-driven approach to all campaigns, we can provide a suite of metrics to demonstrate the value of PR for your business.
How do you measure the ROI of a PR campaign?
We evaluate return on your investment by looking at multiple data sources, including media placements and audiences reached, engagements, and any direct business results such as leads generated, website traffic increases, and data capture.
Can you measure the impact of earned media?
From earned media coverage, we can track the reach achieved, engagement, and brand sentiments to understand the impact on your brand.
How often should I measure PR results?
PR measurement should be a live, on-going process. Measuring regularly means that we can adjust strategies and ensure continuous improvement. For some businesses this is at the end of a campaign; for others a more formal structure of monthly, quarterly and biannually suits – whichever your preferred approach, we can adapt to meet your needs.
PR that keep your customers hooked
