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Sectors
Media relations
A hard working press office with effective media relations is a key part of many of our clients’ PR activity.
At Unhooked, we’re experts in media relations and running press offices to help our clients get featured in newspapers, magazines, TV, radio and online.
We understand how the media, news agenda and journalists work (and many of us are former journalists and trained in journalism too!) so we can use this to your advantage to shape stories and headlines that get published, read, shared and noticed. And we’ll look at the whole PESO model – Paid, Earned, Shared, Owned – to make sure we maximise reach and results.
Effective media relations
Whether you want wide-spread national publicity, targeted trade titles, regional activity, or a focus on certain channels such as online or broadcast, we can help you develop a plan to make sure you’re targeting the right media outlets in the right way.
We’ll help you find your stories, voice, and opinions to secure the right type of media coverage to support your PR strategy and engage with your target audiences.
And we’ll further support your press office and media relations activity with tailored content for your own channels, including website and social media, as well as explore other third party channels such as relevant partnerships and working with influencers or content creators.
PR agency specialising in media relations
As part of our press office and media relations services, we can work with you to produce:
- Press releases, press release distribution and news stories
- Thought leadership articles and by-lined features
- Reactive comments and stories, tapping into the wider news agenda
- Corporate news and statements
- Profiles, interviews, Q&As and advice articles
- Rich content to support editorial – infographics, images, videos, podcasts
- Market research and data-driven stories and content
- Product, service or business launches
- Crisis communications statements and responses
- Product placements, gift guides and reviews
- Media interviews and media training
- Media partnerships, sponsored content and advertorials
- PR link building campaigns
- Case studies
- Event and exhibition promotion, press packs and journalist invites
Services
Our specialist sectors
We deliver our PR strategy services to a range of businesses and our specialist sectors include:
Looking for media relations or press office support?
For an informal, no obligation chat, get in touch today.
Testimonials
What our clients say
“Unhooked is a great agency to work with. Although it’s a cliché, they really do feel like an extension of the team. They are creative, hard-working and have great connections – just what you want in a PR agency! The way Unhooked is set up means the team can draw on the expertise of their trusted network, including broadcast specialists and media trainers, and this is really beneficial to us.”
Viki Harris
Marshalls
“We’ve worked with Unhooked for several years. The team works hard to come up with ideas to ensure we secure regular media coverage in relevant national, regional and consumer media outlets and they also support wider activity, such as influencer marketing and content, to support our marketing objectives and business growth.”
Sarah King
Bayfields Opticians & Audiologists
“Unhooked played an instrumental role in driving positive news stories around the launch of the YMCA Community & Activity Village. Their team integrated into our ongoing efforts, quickly grasping the challenges we faced and contributing to amplifying the Village’s positive impact through strategic PR. They were great to work with, brought tremendous value to our PR approach and were an absolute pleasure throughout.”
Caroline Cartwright
YMCA Newark & Sherwood
“Unhooked Communications has a strategic and creative approach to PR and comms. They’re able to develop fresh and interesting story angles to generate media coverage, as well as topical and thought-provoking content for clients’ own channels.”
Peter Craven
Marketing Consultant
“Unhooked is a great agency to work with. Although it’s a cliché, they really do feel like an extension of the team. They are creative, hard-working and have great connections – just what you want in a PR agency! The way Unhooked is set up means the team can draw on the expertise of their trusted network, including broadcast specialists and media trainers, and this is really beneficial to us.”
Viki Harris
Marshalls
“We’ve worked with Unhooked for several years. The team works hard to come up with ideas to ensure we secure regular media coverage in relevant national, regional and consumer media outlets and they also support wider activity, such as influencer marketing and content, to support our marketing objectives and business growth.”
Sarah King
Bayfields Opticians & Audiologists
“Unhooked played an instrumental role in driving positive news stories around the launch of the YMCA Community & Activity Village. Their team integrated into our ongoing efforts, quickly grasping the challenges we faced and contributing to amplifying the Village’s positive impact through strategic PR. They were great to work with, brought tremendous value to our PR approach and were an absolute pleasure throughout.”
Caroline Cartwright
YMCA Newark & Sherwood
“Unhooked Communications has a strategic and creative approach to PR and comms. They’re able to develop fresh and interesting story angles to generate media coverage, as well as topical and thought-provoking content for clients’ own channels.”
Peter Craven
Marketing Consultant
FAQs
Frequently asked questions
Why is media relations important?
Media relations is the core activity of a lot of our PR work for clients. We help clients get into relevant media outlets by helping to identify topical angles, interesting news stories or inspiring ideas, before developing the content in the correct format for media, and pitching it to journalists and editors. Our aim with our media relations services is to generate positive media coverage for our clients, share information that needs to be communicated to target audiences and keep our clients front of mind with their target audiences.
What are the benefits of media relations and generating media coverage?
There are multiple benefits! Achieving media coverage can help you build trust and credibility, position your business or spokespeople are thought leaders, build a share of voice and brand awareness, manage your reputation, launch products and services to drive enquiries and sales, develop new partnerships, educate audiences about important issues, inspire people to take action, support your SEO, and more.
As a business, we don’t have much news – can we still use a media relations service or press office?
Yes! Chances are you have much more news in your business than you might first think. One of our jobs – and something we love doing – is working closely with our clients to help discover these stories. They could cover anything from people news, business milestones, charity partnerships, community involvement, exciting new product development, research and insights, or even quirky, human interest stories. But press releases and news stories are only one part of our media relations services, we also generate media coverage through case studies, thought leadership, features, comments, interviews, profiles, product placements and more. As a proactive PR agency, we’ll never be short of ideas to help you get into the media.
Does media relations activity work best as a retainer or standalone PR campaign?
Most of our integrated PR campaigns will include an element of media relations and press office activity. However, most clients find that having ongoing media relations activity that runs month-to-month across the year provides the most value, because it enables them to build and maintain a consistent share of voice, establish relationships with the media and we can respond quickly to exciting media opportunities.
How do you measure and monitor media relations activity and media coverage?
We use third party media monitoring and/or internal media monitoring to monitor for media coverage for our clients. We also use specialist media coverage reporting software which helps us to evaluate the media coverage activity we’ve achieved for clients. The bespoke metrics cover everything from audience reach and sentiment, through to the level of social media engagements online articles have achieved, as well as links and domain authority.
PR that keep your customers hooked
