Integrated creative pr marketing campaigns

Why you need an integrated PR and marketing campaign

There are more ways than ever before to communicate with your target audience. Online publications, blogs, podcasts, webinars, social media, video, events, instant messaging, direct mail, newspapers, magazines, radio, television – the list goes on…

But the rapidly evolving communications industry and media landscape poses many challenges for brands looking to get noticed and achieve results that actually benefit their business. So what are the challenges?

  • ​There’s a lot of competition: There are so many other businesses trying to attract your audience, so you need to stand out and offer something better if you want to win their attention.
  • Consumers and B2B buyers are more savvy: They just don’t want to be sold to. They want to be entertained, inspired, informed and educated. They’s bombarded with messages 24/7 and know how to block out unwanted noise. If you want them to take notice, engage, remember your message and become a customer, you’ll have to do something special.
  • Journalists have different objectives: Yes, they want a good story, but they have other pressures too. Today’s journalists are expected to meet the commercial objectives of their publisher, which may mean getting more people to click/subscribe/buy. So ask yourself, how does what you are pitching help them?
  • Bloggers and influencers: Some blogs attract hundreds of thousands – even millions – of loyal fans and followers. Their creators have their own criteria when working with businesses, so if you want to build a relationship with them to promote your brand, a generic press release is probably not going to cut it. And if you want to target influential business leaders and organisations that you want to align your own brand with, you'll need another strategy all together.
  • The pressure is on you (and us): Yes, it’s nice to secure coverage and see your name in print, but unless it’s helping you meet your wider business objectives – what’s the point? More than ever, we need to prove that marketing and PR activity is delivering results.

How creative, integrated PR and marketing campaigns can help

Thinking beyond media relations and press office services, if you work with your PR agency to develop a creative, integrated PR and marketing campaign, it can help your business:

The benefits of integrated PR and marketing campaigns

  • Build your own database
  • Grow an online community
  • Boost your SEO, build back links, drive traffic to your website
  • Achieve widespread media coverage
  • Improve brand perception and awareness
  • Generate lots of great content for your own channels
  • Develop new partnerships and align your brand with influencers
  • Attract new talent and employees
  • Win awards
  • Increase enquiries and sales
  • Unlock new business opportunities 

What's the magic formula for an effective campaign?

A great integrated PR campaign should 

  • be in line with your brand, values and ethos 
  • appeal to your target audience, as well as industry leaders, influencers and journalists
  • lend itself to producing and creating interesting, engaging and shareable content
  • stand out from your competitors' activity
  • tap into trends, hot topics and industry issues
  • help you achieve your business goals and objectives

How can Unhooked Communications help?

We know that for an integrated PR and marketing campaign to work, the idea will need to be strong. We also know the execution needs to be even stronger.

That’s why, before we come up with an idea or plan, we’ll spend some time getting to know you, your business, industry and customers. This means that, once we’ve been able to do the research and gather some insights, we can start playing with ideas.

​When we’ve developed a concept we’re confident in, we can then work out exactly what needs to be done to bring the idea to life and get you results you are looking for.

If you like the sound of our approach to creative PR and marketing campaigns, get in touch for a chat to see how we can help you and your business.

Contact us

Find out how we can help you meet your business objectives through an integrated PR and marketing campaign.

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Award-winning integrated PR campaigns with creativity
Integrated creative PR campaign Tree2mydoor Christmas puzzle PR and media relations campaign

Contact Unhooked Communications to see how we can help you and your business.

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