Homes Unhooked 2025-2026: Your essential PR and marketing guide for the home and garden industry

As a leading construction PR agency and home and garden PR agency, we’re proud to announce that we’ve launched a new PR and marketing guide for these sectors.

Homes Unhooked 2025-2026 is full of exclusive research, insights and advice to help marketing directors, marketing managers and senior management teams in the construction, home and garden industries to promote their products, materials and services in an impactful way.

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The ultimate PR and marketing guide for the home and garden industry

Backed by unique market research of over 2000 adults across the UK, the report covers:

• Home improvement opportunities – including planned soft home improvements, external improvements and major renovations
• Insights into how consumers are looking for value and quality and how businesses can tailor their offering and messages to appeal to price-conscious buyers
• Attitudes and behaviours around shopping sustainably for building materials and home products and how businesses can genuinely communicate their eco-credentials
• Home technology trends, including motives and hesitations around investing in smart tech
• Where consumers go for information and inspiration for building materials, appliances and home products, including top channels and influencers
• PR and content tips, taking into consideration the data and Unhooked Communications’ experience, to help brands tailor their strategies, messaging and tactics to effectively attract and engage with customers and potential customers
• Promoting your products and services for the home

From building projects to home improvements, technology, and sustainability concerns, our must-read guide Homes Unhooked equips businesses and brands with the knowledge to seize upcoming market opportunities.

In a challenging landscape marked by rising costs, interest rates, evolving lifestyles, and sustainability pressures, this guide highlights how to engage effectively with target audiences who are considering buying your products or services.

With Unhooked Communications’ expertise in construction PR and home and garden PR, we bring you decades of experience and actionable advice. Let our research and insights empower you to inform and inspire customers, propelling your business growth over the next year and beyond.

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