Häfele x Samsung event

This week, we headed to London to support our client Häfele UK Ltd at the Samsung showroom in Kings Cross to tell customers and the media more about their appliance partnership.

Häfele UK has added Samsung to its appliance offering, supplying its built-in cooking, refrigeration, and laundry units to the KBB and merchant sectors.  As one of the UK’s largest appliance brands, Samsung has teamed with Häfele on the provision of its major domestic appliances (MDA) to consolidate its market position, taking advantage of Häfele’s expansive, trusted network.

The addition of Samsung to its appliance roster further strengthens Häfele’s portfolio, with Smeg, Rangemaster, Hoover, Candy, Falcon and Mercury products already available through the distributor.

As well as seeing some of the products, the event was an opportunity for customers and the media to hear more about the partnership and how it will benefit customers.

It was great to catch up with some our lovely media contacts too – thanks for coming!