This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Campaign
Content
Media relations
PR strategy
Consumer
Health and wellbeing
Bayfields Opticians & Audiologists
Unhooked Communications worked Bayfields Opticians & Audiologists to develop Frame Your Style – an integrated, creative PR campaign that worked across multiple channels to establish Bayfields as a trusted optician and a style-conscious brand.
Bayfields Opticians & Audiologists
The brief
Bayfields Opticians & Audiologists wanted to engage its audience with fresh, digital-first content that positioned the brand as a trusted expert in style and eyewear, while also driving interaction through owned channels and media coverage. At Unhooked Communications, we developed an integrated, creative PR campaign to achieve just that.
Frame Your Style Campaign
Our solution
Our consumer PR agency team at Unhooked Communications developed the campaign ‘Frame Your Style’, which combined expert advice, influencer partnerships, video storytelling and interactive content.
We:
- Worked with Slant Media to produce a series of eight professional videos featuring influencer and stylist Katie Portman and Bayfields spokespeople, sharing advice on choosing frames to suit face shape, colouring and personality
- Launched a customer competition to win an online styling session and free frames from Bayfields, providing a strong call-to-action.
- Supported with written content, including press releases for the media and content for Bayfields’ own channels
- Secured influencer-led content on Katie’s Instagram reels to extend reach
Gallery
Bayfields Opticians & Audiologists PR case study
The results
The campaign positioned Bayfields as both a trusted optician and a style-conscious brand.
It generated strong engagement and visibility across multiple channels. As well as strong engagement across Bayfields’ own channels (social media and website) and the stylists’ social media channels, the campaign achieved coverage in media outlets such as MSN, Yorkshire Post, Great British Life and Money Saving Expert.
The winner Edwina said: “The expert advice I’ve received from Bayfields as part of this prize has been invaluable. I absolutely love my new glasses – they make me feel both confident and stylish.”
Let’s discuss your project today
If you’re looking for a consumer PR agency to grow your business, get in touch to find out how we can help.
Work