This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
B2B PR agency | Unhooked Communications
PR and communications for B2B brands
At Unhooked Communications, we help B2B brands raise their profile, build credibility, and generate meaningful business results. Our senior team of PR consultants work closely with marketing departments to deliver PR strategies that align with your wider business objectives – from brand awareness and thought leadership to lead generation and long-term growth.
Whether you operate in manufacturing, construction, professional services or tech, our PR and comms specialists create targeted campaigns that get you in front of the right decision-makers and position your brand as an industry leader.
The benefits of working with us
Why B2B brands choose Unhooked
We’re more than a PR agency – we’re a strategic communications partner for leading and ambitious B2B companies.
- Data-driven PR and content: Using insights and research, we create campaigns that meet marketing goals and demonstrate measurable impact.
- Credibility and thought leadership: We help you earn trust through expert commentary, media opportunities and engaging content.
- Integrated marketing approach: We have a multi-channel approach to B2B PR and comms. Our work supports SEO, social media, and lead generation to enhance visibility and website traffic.
- Crisis and reputation management: When the unexpected happens, we provide calm, confident guidance and swift communication to protect your reputation and maintain stakeholder confidence.
- Maximising opportunities: We can advise on developing new partnerships or getting the most out of existing ones, setting up new initiatives that will benefit your industry and stakeholders, as well as help you make the most of B2B exhibitions, training, and awards.
- Long-term partnerships: We operate as an extension of your team, providing consistent strategic guidance, the latest news and trends, and creative execution – all delivered by a senior team who has worked with some of the biggest B2B brands in the UK and Europe.
Services
Our PR services for B2B brands
B2B PR strategy
We develop tailored PR strategies built around your business goals. Whether you want to increase awareness, generate leads or strengthen your reputation, we design plans that deliver results and align with your marketing strategy.
Media relations
Our team runs a dedicated press office and delivers targeted media relations activity. We secure high-value coverage across trade, regional and national outlets that your audiences trust.
Products & services
We plan and deliver launches that attract attention, drive enquiries and boost sales. Our approach blends media coverage, influencer partnerships, face-to-face, and digital content to maximise visibility.
Thought leadership
We position your brand as a voice of authority in your industry through data-led content, expert commentary, research reports and speaking opportunities.
Crisis communication
When challenges arise, we offer swift, confident reputation management and stakeholder communication to protect your business and maintain trust.
Awards
We identify and enter relevant industry awards, writing compelling entries that highlight your achievements and help you stand out.
Influencer marketing
We collaborate with relevant creators and professionals to engage targeted audiences and amplify your brand message.
Data-driven campaigns
We use data and insights to design campaigns that demonstrate expertise, support wider marketing activity and deliver measurable ROI.
Event PR
We help you maximise B2B PR opportunities around trade shows, exhibitions and corporate events through strategic communication and media engagement.
Talk to our B2B PR agency today
Ready to raise your profile and generate results? Get in touch with our B2B PR agency for a friendly chat about your goals. Whether you need ongoing PR support or a one-off campaign, we’ll create a tailored plan to help your business stand out and grow.
Testimonials
What our clients say about our B2B services
“Unhooked is a great agency to work with. Although it’s a cliché, they really do feel like an extension of the team. They are creative, hard-working and have great connections – just what you want in a PR agency! The way Unhooked is set up means the team can draw on the expertise of their trusted network, including broadcast specialists and media trainers, and this is really beneficial to us.”
Viki Harris
Marshalls
“Unhooked’s true strength lies in their interpersonal abilities—they excel at communicating effectively with people. We observed this proficiency not only in formal press releases during our initial launch, but also in the face-to-face meetings when plans needed to adapt and a more informal approach was needed, where we saw their talent for listening, understanding, and implementing strategies became apparent. Thanks to a successful LinkedIn campaign, we’ve seen an increase in leads and foot traffic.”
Rob Kates
Merseyway Innovation Centre
“After several years’ working with Unhooked Communications, they continue to work as a true partner with the marketing team, delivering a high level of consultancy and strategic, creative PR support. The team’s depth of knowledge of our products and services make their high level of support possible and they’re consistently able to provide recommendations to help drive our results.”
Natasha Hickling
Häfele UK
“Unhooked Communications demonstrates a clear specialism in PR for the built environment sector and is genuinely passionate about the issues the Skills for a Sustainable Skyline Taskforce is working hard to resolve. It’s been fantastic working with them to develop a well-thought out communications strategy, which will help the Taskforce achieve its goals.”
Chris Oldham
City of London
“Unhooked is a great agency to work with. Although it’s a cliché, they really do feel like an extension of the team. They are creative, hard-working and have great connections – just what you want in a PR agency! The way Unhooked is set up means the team can draw on the expertise of their trusted network, including broadcast specialists and media trainers, and this is really beneficial to us.”
Viki Harris
Marshalls
“Unhooked’s true strength lies in their interpersonal abilities—they excel at communicating effectively with people. We observed this proficiency not only in formal press releases during our initial launch, but also in the face-to-face meetings when plans needed to adapt and a more informal approach was needed, where we saw their talent for listening, understanding, and implementing strategies became apparent. Thanks to a successful LinkedIn campaign, we’ve seen an increase in leads and foot traffic.”
Rob Kates
Merseyway Innovation Centre
“After several years’ working with Unhooked Communications, they continue to work as a true partner with the marketing team, delivering a high level of consultancy and strategic, creative PR support. The team’s depth of knowledge of our products and services make their high level of support possible and they’re consistently able to provide recommendations to help drive our results.”
Natasha Hickling
Häfele UK
“Unhooked Communications demonstrates a clear specialism in PR for the built environment sector and is genuinely passionate about the issues the Skills for a Sustainable Skyline Taskforce is working hard to resolve. It’s been fantastic working with them to develop a well-thought out communications strategy, which will help the Taskforce achieve its goals.”
Chris Oldham
City of London
Case studies
Explore our recent PR work with leading B2B brands
FAQs
B2B PR agency: Frequently asked questions
What does a PR agency do?
We help brands communicate with business audiences, strengthen their reputation and achieve measurable marketing outcomes through PR, content, and media activity.
How can PR support my business goals?
Strategic B2B communications, content and PR helps to build credibility, attract talent, increase visibility and support lead generation through thought leadership, media coverage, and digital content.
What experience do you have as a PR agency?
Our team of B2B PR experts has decades’ experience. We’ve worked with businesses such as Jewson, City Plumbing, Häfele, Marshalls, Etag, Polyflor, City of London, KeyTracker, The Translation People, Expo Stars, Oxford Innovation, Huddle Digital, IPOS and more.
How do I choose the best B2B PR agency?
It’s important that your B2B PR agency is the right fit for you. When potential B2B brands approach us to see if we’d be a great fit as their PR agency, we share our creds document and set up an initial call before developing a proposal. We then meet the client face-to-face or virtually to run through our recommendations and ways of working, so the client can make sure that they’re choosing the best B2B PR agency for them.
How do I brief a PR agency?
When we work with our B2B clients on PR campaigns and retainers, we can either take briefs verbally, in writing, or a combination of the two! Typically the information we need includes: Background information about the B2B brand; Target audiences; Competitors and USPs; Business and marketing objectives; Budget for PR. We also love face-to-face briefings, including factory and site tours and product training. We have a B2B PR agency briefing form to guide you through the process – if you’d like a copy, please contact us.
I need a B2B PR agency in London – do you have a presence there?
Our PR team is based all across the UK and Europe and we have office space in Stockport, Greater Manchester. We work with lots of B2B brands in London and all around the UK and Ireland. The benefits of working with a B2B PR agency outside of London include more competitive fees and an agile and flexible way of working with experts wherever they’re based. Our team travels regularly to London and around the UK. Plus, our team based in the North West benefits from being close to Media City in Salford.
Do you have any B2B PR agency jobs available?
We have a strong network of experience, senior PR consultants, but we’re always keen to hear from other experts. If you have a minimum of 10 years’ B2B PR experience – whether agency-side or inhouse – please contact Unhooked Communications MD, Claire Gamble.
How much does a B2B PR agency cost?
Costs vary depending on the scope of work, from one-off campaigns to retained PR support. Most B2B PR agencies offer monthly retainers or project fees. We provide clear pricing and ROI-focused plans when we produce proposals for new B2B clients.
Can a PR agency help with lead generation?
Yes, we can design PR campaigns that not only build awareness but also support lead generation through targeted messaging, thought leadership, and content that drives website traffic, enquiries, sign ups and supports wider digital marketing and SEO.
What's the difference between B2B PR and consumer PR?
B2B PR focuses on reaching decision-makers and stakeholders in business contexts, often through trade media, industry events and thought leadership, while B2C PR targets consumers.
Do you work with startups as well as established businesses?
Absolutely. Our PR agency supports both fast-growing startups looking to gain visibility and established brands seeking to strengthen market position.
Can a B2B PR improve our SEO?
Yes – quality media coverage and backlinks from trusted publications boost your search engine rankings, supporting your overall digital marketing strategy. On top of that, we develop informative and inspiring content for your own channels which can further strengthen your SEO and digital footprint.
Do you offer international B2B PR support?
While we are a UK-based B2B PR agency, we work with international partners and media to deliver campaigns across Europe, the US and beyond.
Talk to our team
Ready to raise your profile and generate results? Get in touch with our B2B communications specialists for a friendly chat about your goals. Whether you need ongoing PR support or a one-off campaign, we’ll create a plan that helps your business stand out.
