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Services
AI search and LLM Visibility Audits
Search is changing. People are no longer only using Google to find companies, compare suppliers, check credibility or understand a market. They are also asking tools like ChatGPT, Perplexity, Gemini and AI-powered search results for recommendations, summaries and personalised answers and recommendations.
But do you know if your brand, products and services are appearing in AI-generated responses? And if it is, is the right sort of information and messaging coming up? Or worse, are you being missed altogether?
Using leading tech software, our AI Search and LLM Visibility Audits help you understand how your business currently shows up in AI search, what is being said about your brand, how you compare with competitors, and what you can do to improve your visibility, credibility and authority.
The role of PR in influencing AI Search and LLM Visibility
For decades, Unhooked’ senior PR experts have helped brands build awareness, reputation and trust through earned media, expert commentary, thought leadership, awards, case studies, content and integrated campaigns.
Now, these tactics are showing as strong ways to help influence and strengthen AI search and LLM visibility, as these tools often draw on publicly available information to answer questions, compare businesses and recommend sources.
If your brand does not have the right digital footprint, third-party coverage, expert content and clear positioning, you could be overlooked when potential customers, journalists, investors, partners or employees are researching your sector.
Our audit helps you understand where you stand now, before competitors get further ahead.
What our AI search and LLM Visibility Audit service covers
1 – Briefing call: To get to know you, your business, products, services, messaging and competitors.
2 – Audit: Using industry leading software we carry out an audit to see how your brand appears across AI search tools and AI-influenced search results, focusing on the questions your audiences are likely to ask.
3 – Report: We’ll use the findings to develop a report that tells you:
- what share of search results you’re achieving based with competitors
- what sources and content are performing well
- how your brand is described in AI-generated answers
- whether your key messages, services and expertise are coming through clearly
- whether there are any gaps, inaccuracies or missed opportunities
- what PR, content and digital activity could help improve visibility over time
4 – Feedback call: We’ll go through the findings, recommendations and answer any questions, along with share a PDF of the full report, results and recommendations.
Who we work with
Who is the AI Search and LLM Visibility Audit service and report for?
Our AI Search and LLM Visibility audit is ideal for brands that want to understand how they are being found, described and compared online.
It is particularly useful for:
- B2B brands in competitive sectors
- Consumer brands in competitive sectors
- Brands in niche sectors
- Brands looking to expand into new areas or want to build authority in a specific sector
- Brands investing in PR, SEO, content or thought leadership
- Businesses that want to build authority in a specific sector
- Leadership teams that want to understand the impact of AI on brand visibility
- Marketing teams that need a clear action plan, not just data
At Unhooked, we can work with businesses across most sectors, but have specialised experience with some key industries:
Why work with Unhooked?
Unhooked is a strategic PR and communications agency that helps brands turn insight, expertise and reputation into visibility and trust. We work with leading brands across sectors such as construction, home and garden, technology, manufacturing, health and wellbeing, charity and more.
On top of that, we’ve gone on a journey over the last few years learning more about AI and the role of PR and marketing in supporting AI search and LLM visibility. From being awarded Innovate UK funding to develop our own PR evaluation tool and taking part in AI programmes led by the Turing Innovation Catalyst, through to working directly with clients to help improve their AI visibility and running workshops with senior marketers and business leaders, our knowledge is based on hands on experience – not just reading about the theory.
Testimonials
What our clients and contacts say
City Plumbing: “Unhooked’s AI search and LLM Visibility workshop provided actionable insights that we could implement immediately to ensure consistent messaging across our PR and communications. Exploring the mechanics behind different AI platforms has given us a much clearer vision of how to make these tools work harder for our brand, supporting us in reaching the right people at the right time.”
Karen Webber, Goodness Marketing: “I was very lucky attend a training day on AI in marketing run by Claire Gamble from Unhooked, and to receive a tailored AI search performance report for my business. I’d recommend both without hesitation. The reports are genuinely useful: clear, detailed, and full of actionable insights rather than just data for data’s sake. The training was fantastic. Claire is brilliant – she knows her stuff inside out, but has the rare ability to explain a fast-moving, complicated sector in a way that’s accessible without being dumbed down. I’ve been in marketing for a long time and use AI every single day, so I wasn’t expecting many surprises. I came away with fresh, practical knowledge I can actually apply straightaway. If you’re a marketer or business owner trying to get your head around AI visibility and what it means for your brand, Unhooked is exactly who you should be talking to.”
Daisy Wooliscroft, The Creative Composite: “Unhooked’s AI search and LLM Visibility workshop was an excellent, accessible session that cut through a lot of the noise around AI and search. It was a great crowd that made for some great discussions, and Claire ensured we all left the room with plenty of practical takeaways regardless of our level of experience.”
City Plumbing: “Unhooked’s AI search and LLM Visibility workshop provided actionable insights that we could implement immediately to ensure consistent messaging across our PR and communications. Exploring the mechanics behind different AI platforms has given us a much clearer vision of how to make these tools work harder for our brand, supporting us in reaching the right people at the right time.”
Karen Webber, Goodness Marketing: “I was very lucky attend a training day on AI in marketing run by Claire Gamble from Unhooked, and to receive a tailored AI search performance report for my business. I’d recommend both without hesitation. The reports are genuinely useful: clear, detailed, and full of actionable insights rather than just data for data’s sake. The training was fantastic. Claire is brilliant – she knows her stuff inside out, but has the rare ability to explain a fast-moving, complicated sector in a way that’s accessible without being dumbed down. I’ve been in marketing for a long time and use AI every single day, so I wasn’t expecting many surprises. I came away with fresh, practical knowledge I can actually apply straightaway. If you’re a marketer or business owner trying to get your head around AI visibility and what it means for your brand, Unhooked is exactly who you should be talking to.”
Daisy Wooliscroft, The Creative Composite: “Unhooked’s AI search and LLM Visibility workshop was an excellent, accessible session that cut through a lot of the noise around AI and search. It was a great crowd that made for some great discussions, and Claire ensured we all left the room with plenty of practical takeaways regardless of our level of experience.”
FAQs
Frequently asked questions
What is an AI Search and LLM Visibility Audit?
An AI search and LLM visibility audit reviews how your brand, products, services and competitors appear in AI-generated search results and large language model responses.
It helps you understand whether your business is being mentioned, how it is being described, which sources are influencing those answers, and what you can do to improve your visibility, credibility and authority.
What does LLM visibility mean?
LLM visibility refers to how often and how accurately your brand appears in responses generated by large language models, such as ChatGPT, Gemini, Claude and Perplexity.
These tools are increasingly being used by people to research companies, compare suppliers, ask for recommendations and understand markets. If your brand is not visible in these responses, you may be missing out on valuable awareness and consideration.
Why does AI search visibility matter?
AI search visibility matters because the way people find and evaluate businesses is changing.
Potential customers, journalists, investors, partners and employees are not only using traditional search engines. They are also asking AI tools for answers, recommendations and summaries. If your brand is missing, inaccurately described or overshadowed by competitors, it could affect how people understand and perceive your business.
Is this the same as SEO?
No, although there are some overlaps.
SEO focuses on improving how your website performs in search engines. An AI search and LLM visibility audit looks more broadly at how your brand appears in AI-generated answers. This can include your website, but it also considers third-party media coverage, thought leadership, awards, case studies, online authority, brand messaging and other publicly available sources that may influence AI responses.
How can PR help improve AI search and LLM visibility?
PR can play an important role because AI tools often draw on publicly available information, trusted sources and authoritative content.
Earned media coverage, expert commentary, thought leadership, case studies, awards, digital PR and clear brand messaging can all help build a stronger online footprint. This gives AI tools more relevant and reliable information to draw from when generating answers about your brand, sector or competitors.
Which AI tools do you look at?
We use specialist software to review AI search and LLM visibility across relevant AI search tools and AI-influenced search results.
The exact approach may vary depending on your sector, audience and objectives, but the audit is designed to show how your brand appears in the types of AI-generated answers your customers, prospects and stakeholders are likely to see.
Can you compare us with competitors?
Yes. Competitor comparison is an important part of the audit.
We can look at how your brand appears alongside named competitors, whether they are being mentioned more often, what they are being associated with, which sources are supporting their visibility, and where you may have opportunities to strengthen your own position.
Will the audit tell us what AI is saying about our brand?
Yes. The audit looks at how your brand is being described in AI-generated responses, including whether the information is accurate, consistent and aligned with your messaging.
It can also highlight areas where your brand is missing, where competitors are more visible, or where there are gaps in the publicly available information AI tools may be drawing from.
Can you fix inaccurate AI search results?
We cannot directly control what AI tools say, and no agency can guarantee specific AI-generated responses.
However, we can identify where inaccuracies, gaps or inconsistencies may be coming from and recommend PR, content and digital activity to improve the quality, clarity and authority of the information available about your brand.
Do we need to already be using AI for this to be useful?
No. You do not need to be using AI tools internally for the audit to be valuable.
The audit is about how other people may be using AI to research your brand, sector, products or services. Even if your business is not actively using AI, your customers, competitors, journalists and stakeholders may already be using these tools.
Can Unhooked support us after the audit?
Yes. The audit is often the starting point.
Once we have identified the gaps and opportunities, we can support with PR strategy, media relations, thought leadership, digital PR, content, case studies, awards, messaging and wider communications activity to help strengthen your brand’s visibility and authority.
PR that keep your customers hooked
