Unhooked’s PR innovation workshop with Big Echo

Since Unhooked Communications’ MD Claire Gamble completed the AI Empower programme at TIC, we’ve been exploring how AI can be used to enhance PR activity. As an ambitious Manchester PR agency with a client portfolio including many leading brands across the UK, it’s vital that we keep up-to-date with new skills and knowledge, and explore how we can use these to benefit our clients.

To help explore some of our challenges and ideas in more detail, we partnered with Tom to run an innovation workshop. The  focus of the session was one that’s close to our hearts – how we can better measure and evaluate the impact of PR.

Tom led us through an engaging agenda packed with interactive exercises, designed to spark discussion and fresh thinking. To make the session even more immersive, he even created bespoke soundscapes to accompany the activities – a brilliant touch that helped fuel creativity and collaboration.

Together, we explored some of the key challenges and opportunities in PR measurement, before developing practical ideas we can implement and build on in our work.

It was refreshing to be on the other side of a workshop for once, and great to collaborate with our brilliant team members as we shared ideas, experience and knowledge.

A huge thank you to Tom Parson for an energising and thought-provoking session – we left feeling inspired and ready to put our ideas into action.