This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Services
Brand partnerships with influencers and content creators
At Unhooked, we help businesses succeed with content creator and influencer partnerships.
Getting the best fit and building lasting influencer partnerships is hugely important, as this is what leads to results, and delivers the most engaging and authentic content.
A strategic partnership goes beyond paying an influencer or content creator to endorse your product. It’s not just a one-off collaboration; it’s part of your wider communications plan. Planned, targeted and integrated – influencer collaborations can allow your brand to engage in new and meaningful ways.
How influencer and content creator collaborations work
When it comes to influencer marketing, we bring years of experience across every aspect – from sending product samples to the key influencers for review to running events and creating ambassador programmes. If you work with us, we’ll research and find the right content creators or influencers, handle outreach, manage relationships (with the influencer directly or their management), negotiate rates, services, outputs and reporting.
Our services include campaign strategy, creative direction, performance tracking and project management. Whether the objective is to amplify existing content or build long-term strategic relationships we ensure your campaign delivers measurable results.
We believe that effective project management across all parties is the key ingredient to any successful influencer campaign, and we take the hassle away with our team of experts in this area.
Content creation that pops
As well as the influencer selection process, content creation is vital to making any campaign a success. High-quality, engaging content is what will ultimately drive your audiences to take action, and video is one of the most impactful formats to do this in today.
Great content isn’t just about showcasing your product or service, it’s about crafting something that resonates with the influencer’s audience whilst staying true to your brand. And the best part? Content creation is a collaborative and creative process, involving both you and the influencer. It should feel organic and align with the influencers style to stand out in a world where everyone is scrolling fast.
And if you think partnering with influencers and content creators is just for consumer brands, think again. A lot of the work we do at Unhooked is for B2B brands, and that includes identifying organisations and individuals who have relevant audiences and trust in particular sectors, and developing partnerships to help our clients meet their marketing and PR objectives.
Sectors
Our specialist sectors
We deliver our PR strategy services to a range of businesses and our specialist sectors include:
Looking for support with content creators and influencer marketing as part of your PR and marketing strategy?
For an informal, no obligation chat, get in touch today.
Testimonials
What our clients say
“Unhooked is a great agency to work with. Although it’s a cliché, they really do feel like an extension of the team. They are creative, hard-working and have great connections – just what you want in a PR agency! The way Unhooked is set up means the team can draw on the expertise of their trusted network, including broadcast specialists and media trainers, and this is really beneficial to us.”
Viki Harris
Marshalls
“We’ve worked with Unhooked for several years. The team works hard to come up with ideas to ensure we secure regular media coverage in relevant national, regional and consumer media outlets and they also support wider activity, such as influencer marketing and content, to support our marketing objectives and business growth.”
Sarah King
Bayfields Opticians & Audiologists
“Unhooked played an instrumental role in driving positive news stories around the launch of the YMCA Community & Activity Village. Their team integrated into our ongoing efforts, quickly grasping the challenges we faced and contributing to amplifying the Village’s positive impact through strategic PR. They were great to work with, brought tremendous value to our PR approach and were an absolute pleasure throughout.”
Caroline Cartwright
YMCA Newark & Sherwood
“Unhooked Communications has a strategic and creative approach to PR and comms. They’re able to develop fresh and interesting story angles to generate media coverage, as well as topical and thought-provoking content for clients’ own channels.”
Peter Craven
Marketing Consultant
“Unhooked is a great agency to work with. Although it’s a cliché, they really do feel like an extension of the team. They are creative, hard-working and have great connections – just what you want in a PR agency! The way Unhooked is set up means the team can draw on the expertise of their trusted network, including broadcast specialists and media trainers, and this is really beneficial to us.”
Viki Harris
Marshalls
“We’ve worked with Unhooked for several years. The team works hard to come up with ideas to ensure we secure regular media coverage in relevant national, regional and consumer media outlets and they also support wider activity, such as influencer marketing and content, to support our marketing objectives and business growth.”
Sarah King
Bayfields Opticians & Audiologists
“Unhooked played an instrumental role in driving positive news stories around the launch of the YMCA Community & Activity Village. Their team integrated into our ongoing efforts, quickly grasping the challenges we faced and contributing to amplifying the Village’s positive impact through strategic PR. They were great to work with, brought tremendous value to our PR approach and were an absolute pleasure throughout.”
Caroline Cartwright
YMCA Newark & Sherwood
“Unhooked Communications has a strategic and creative approach to PR and comms. They’re able to develop fresh and interesting story angles to generate media coverage, as well as topical and thought-provoking content for clients’ own channels.”
Peter Craven
Marketing Consultant
FAQs
Frequently asked questions
What is influencer marketing, and how can it benefit my business?
Influencer marketing involves working with individuals – influencers – in your industry, or an industry you seek to target, to expand your brand’s reach and promote what you do in a more authentic way. Influencers today are often thought of as those with large social media followings – social media influencers – but they can also be people with influence in other spaces, such as journalists, podcast hosts, technical experts or business people.
How do you choose the right influencers for my business?
Firstly we consider your target audiences, and whether they align with the potential influencer’s audience demographics, and then also look at brand fit and the methods of collaboration possible. We aim to find influencers who will provide you with a return on your investment, whether that is as tangible as a website visit, or if the aim is perception shift or brand awareness, what can be achieved.
How do you measure the success of an influencer campaign?
Like with all our campaign activity, we keep an eye on the numbers that actually matter to you. For any influencer campaign, we look at things like engagement, reach, conversions and data collection. We can provide a detailed report outlining the effectiveness of your influencer marketing, with recommendations on how to maximise your return on investment.
Can you help with both micro and macro influencers?
Absolutely! We tailor our influencer recommendations based on your objectives. Macro-influencers typically have large, wide-reaching audiences, while micro-influencers often connect with smaller, more niche communities. We collaborate with influencers at all sizes, with each able to offer different benefits, dependent on what you are trying to achieve.
How can influencer marketing integrate with my other PR efforts?
Influencer partnerships should be considered a key part of any strategic communications plan, helping to amplify the reach of your messages across social media platforms and websites. When a campaign is integrated, it leads to a more impactful approach. With multi-channel visibility more important than ever, influencers can play a powerful role for your brand, leveraging the trust they’ve already built with their audience to help accelerate conversions.
PR that keep your customers hooked
