We've had a busy few weeks working with our new client Expo Stars Interactive, a global exhibition engagement company based in Manchester. From commenting on controversial booth babes in the BBC and writing award entries, to securing media opportunities in international media - such as this article in Business Chief Middle East, there has already been some great opportunities for us to promote the industry-leading work Expo Stars does. Find out more about the business and how we'll work with them as their PR agency.

Expo Stars Interactive appoints PR agency

Expo Stars Interactive, a global exhibition engagement company based in Manchester, has appointed Unhooked Communications for its ongoing PR activity.

The PR campaign will focus on raising the profile of Expo Stars and its MD Lee Ali, as well as educating business owners and sales and marketing directors on the importance of face-to-face engagement and how to increase return on investment from live event marketing.

Over the last 11 years, Expo Stars has managed over 3,000 events in more than 100 cities across 53 countries. Currently, 65% of Expo Stars’ business comes from outside of the UK, and part of the PR activity will focus on key regions, including Europe, the US, Middle East, and Asia, as well regionally across the North West and nationally in the UK.

Manchester-based Unhooked Communications will work alongside Expo Stars’ marketing partner, Mike Pye + Co, which leads the marketing strategy and manages campaigns across digital and content. 

Claire Gamble, MD Unhooked Communications, said: “Expo Stars works with some of the world’s biggest brands such as Nestle, Dassault Aviation, Merz Pharma and Twitter, and are genuine leaders in their industry when it comes to maximising results from trade shows and events. The business has achieved steady year-on-year growth since it launched in 2007, and there’s a clear strategy in place to ensure this success continues, including new international offices, the roll out of a bespoke software system to manage projects, and a global roadshow of events. With so much to talk about within an industry that is so complementary to our own, it’s a brilliant client to be working with.”

Lee Ali, MD Expo Stars, added: “In a world where digital communications and technology is so prevalent, face-to-face engagement has never been so important. Sales and business psychology is at the heart of the work we do for our clients, but we need to shout more about what we’re doing and help our target audiences understand the value of building authentic, long-lasting relationships to help their businesses thrive. Unhooked has already secured some great national and international opportunities for us, and we’re looking forward to working with them as they support our business growth.”