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Sectors
Thought leadership
Thought leadership as part of your PR strategy can position your business and its people as experts in your industry, building trust and credibility for your brand.
At Unhooked Communications, we have decades of collective experience developing and implementing thought leadership campaigns for businesses and brands across a range of sectors.
Insightful and impactful PR through thought leadership
Whether you’ve got interesting insights and data, opinions on industry issues, or your business is investing in noteworthy research and development, we can help you attract the right sort of attention, develop content for your own channels and secure influential media coverage as part of our thought leadership PR services.
Through our thought leadership PR services, we work with businesses to:
- Identify topical and trending issues that are relevant to their audiences and industry
- Work with their experts and spokespeople to develop messaging that will make an impact
- Analyse research, data and trends to develop new angles – whether using your own data or commissioning bespoke market research
- Develop engaging, thoughtful and inspiring content – including features, comments, whitepapers, training programmes, and more – that can work across multiple channels
- Carry out thought leadership media relations to generate high quality media coverage on topical issues
- Create and implement larger PR campaigns, focused on thought leadership
- Brief and media train key spokespeople to get them ready for interviews, presentations and other speaking opportunities
Services
Our specialist sectors
We deliver our thought leadership PR services to a range of businesses and our specialist sectors include:
Contact Thought leadership agency
Find out how we can help your business through our thought leadership PR services.
Testimonials
What our clients say
“After several years’ working with Unhooked Communications, they continue to work as a true partner with the marketing team, delivering a high level of consultancy and strategic, creative PR support. The team’s depth of knowledge of our products and services make their high level of support possible and they’re consistently able to provide recommendations to help drive our results.”
Natasha Hickling
Häfele UK
“Unhooked Communications demonstrates a clear specialism in PR for the built environment sector and is genuinely passionate about the issues the Skills for a Sustainable Skyline Taskforce is working hard to resolve. It’s been fantastic working with them to develop a well-thought out communications strategy, which will help the Taskforce achieve its goals.”
Chris Oldham
City of London
“We’ve worked with Unhooked for several years. The team works hard to come up with ideas to ensure we secure regular media coverage in relevant national, regional and consumer media outlets and they also support wider activity, such as influencer marketing and content, to support our marketing objectives and business growth.”
Sarah King
Bayfields Opticians & Audiologists
“Unhooked is a great agency to work with. Although it’s a cliché, they really do feel like an extension of the team. They are creative, hard-working and have great connections – just what you want in a PR agency! The way Unhooked is set up means the team can draw on the expertise of their trusted network, including broadcast specialists and media trainers, and this is really beneficial to us.”
Viki Harris
Marshalls
“After several years’ working with Unhooked Communications, they continue to work as a true partner with the marketing team, delivering a high level of consultancy and strategic, creative PR support. The team’s depth of knowledge of our products and services make their high level of support possible and they’re consistently able to provide recommendations to help drive our results.”
Natasha Hickling
Häfele UK
“Unhooked Communications demonstrates a clear specialism in PR for the built environment sector and is genuinely passionate about the issues the Skills for a Sustainable Skyline Taskforce is working hard to resolve. It’s been fantastic working with them to develop a well-thought out communications strategy, which will help the Taskforce achieve its goals.”
Chris Oldham
City of London
“We’ve worked with Unhooked for several years. The team works hard to come up with ideas to ensure we secure regular media coverage in relevant national, regional and consumer media outlets and they also support wider activity, such as influencer marketing and content, to support our marketing objectives and business growth.”
Sarah King
Bayfields Opticians & Audiologists
“Unhooked is a great agency to work with. Although it’s a cliché, they really do feel like an extension of the team. They are creative, hard-working and have great connections – just what you want in a PR agency! The way Unhooked is set up means the team can draw on the expertise of their trusted network, including broadcast specialists and media trainers, and this is really beneficial to us.”
Viki Harris
Marshalls
FAQs
Frequently asked questions
Why is thought leadership important for my PR strategy?
Thought leadership won’t necessarily be a part of all businesses’ PR strategies. If you’re in a competitive industry, need to build trust and credibility, want to engage with current and important topics and position yourself as an expert in your industry, then it could well be a vital part of your PR strategy.
What topics are relevant to talk about for thought leadership PR?
This will depend on your business, industry, audiences, priorities and the current news agenda. Ideally thought leadership topics for our PR clients need to be relevant to their business, services and/or products; in line with their knowledge and expertise; something that their audiences care about and are interested in; and of interest to the media. We’ve worked with clients to help them discuss and share thoughts around new legislation, develop best practice guidelines, comment on breaking news and reports, as well as set the news agenda themselves through their own research and insights.
What format will thought leadership PR content take?
There are all kinds of tactics and formats we use for thought leadership PR and content. These could include press releases and news stories, features, reactive comments, whitepapers, reports, webinars and training videos, social media content, blogs, events and more.
Does thought leadership PR activity work best as a retainer or standalone PR campaign?
A lot of our PR retainer clients will have an element of thought leadership activity within their day-to-day activity. If clients are looking for a hard-hitting thought leadership PR campaign to focus on a particular issue, engage with target audiences across a certain time frame and/or help meet several wider objectives (e.g. launching a new product/service, announcing a new division, lobbying or campaigning for changes at government level) then a standalone thought leadership PR campaign could be really impactful.
Who should be used as spokespeople in our thought leadership PR activity?
This very much depends on the topic and type of content. In some cases, we might quote a CEO, MD or founder within thought leadership PR content. Other times it might be someone from another team or division such as HR, operations, logistics, health and safety, product development, marketing, research and development or customer service. We will help to identify the best spokespeople for thought leadership PR, as well as provide guidance on messaging and media training, if required.
PR that keep your customers hooked
