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Sectors
Data-driven PR campaigns
Data-driven PR campaigns can help position your business as a market leader and generate unique, interesting and useful content for your target audiences.
Data-driven PR campaigns
Data-driven PR campaigns can help position your business as a market leader, generate interesting and useful content for your target audiences, and secure widespread media coverage. Using research to fuel your PR campaigns can also provide new business development ideas to help you grow and evolve too.
There are all kinds of ways we can generate data to feed into PR campaigns:
- Your own internal sales data
- Digital tools
- Commission bespoke quantitative or qualitative market research
For our award-winning, data-driven PR campaigns, we work closely with clients to help identify relevant topics and issues, develop the research, analyse the findings and use the information to feed into PR retainer activity or standalone, integrated
How we use data and market research to fuel PR campaigns
Data and market research can give us exciting angles to focus on for our PR campaigns. It can help us to identify trends, attitudes and behaviours.
When teamed with additional insights and expertise from your own spokespeople and relevant third parties, such as your customers or partner organisations, we start to get all the ingredients we need for a hard-hitting and thought-provoking data-driven PR campaign.
Using the market research, findings and insights, we can develop all kinds of PR content and campaigns, including PR stunts, reports and whitepapers, events, webinars and training, award schemes and more.
Services
Our specialist sectors
We deliver PR and content services, including data-driven PR campaigns, to a range of businesses and our specialist sectors include:
Want to find out how data-driven PR campaigns can help your business?
Contact us today.
Testimonials
What our clients say
“After several years’ working with Unhooked Communications, they continue to work as a true partner with the marketing team, delivering a high level of consultancy and strategic, creative PR support. The team’s depth of knowledge of our products and services make their high level of support possible and they’re consistently able to provide recommendations to help drive our results.”
Natasha Hickling
Häfele UK
“Unhooked is a great agency to work with. Although it’s a cliché, they really do feel like an extension of the team. They are creative, hard-working and have great connections – just what you want in a PR agency! The way Unhooked is set up means the team can draw on the expertise of their trusted network, including broadcast specialists and media trainers, and this is really beneficial to us.”
Viki Harris
Marshalls
“Unhooked Communications demonstrates a clear specialism in PR for the built environment sector and is genuinely passionate about the issues the Skills for a Sustainable Skyline Taskforce is working hard to resolve. It’s been fantastic working with them to develop a well-thought out communications strategy, which will help the Taskforce achieve its goals.”
Chris Oldham
City of London
“Since partnering with Unhooked, they’ve become an extension of our team. Their industry expertise, strategic PR guidance and keen eye ensure the maximum impact on our communication strategy.”
Katherine Ramsden
City Plumbing
“After several years’ working with Unhooked Communications, they continue to work as a true partner with the marketing team, delivering a high level of consultancy and strategic, creative PR support. The team’s depth of knowledge of our products and services make their high level of support possible and they’re consistently able to provide recommendations to help drive our results.”
Natasha Hickling
Häfele UK
“Unhooked is a great agency to work with. Although it’s a cliché, they really do feel like an extension of the team. They are creative, hard-working and have great connections – just what you want in a PR agency! The way Unhooked is set up means the team can draw on the expertise of their trusted network, including broadcast specialists and media trainers, and this is really beneficial to us.”
Viki Harris
Marshalls
“Unhooked Communications demonstrates a clear specialism in PR for the built environment sector and is genuinely passionate about the issues the Skills for a Sustainable Skyline Taskforce is working hard to resolve. It’s been fantastic working with them to develop a well-thought out communications strategy, which will help the Taskforce achieve its goals.”
Chris Oldham
City of London
“Since partnering with Unhooked, they’ve become an extension of our team. Their industry expertise, strategic PR guidance and keen eye ensure the maximum impact on our communication strategy.”
Katherine Ramsden
City Plumbing
Work
Data-driven PR campaigns case studies
FAQs
Frequently asked questions
Why does data work well in PR campaigns?
Data helps us to back up what we want to talk about, and it can also help to generate new and exciting ideas around how we could best help your audiences or use PR and content to make a big impact in your industry. From a media relations point of view, journalists love data and research that reveal trends and a new way of looking at something familiar. Credible and reliable data can also position you as an expert in your field and generally lends itself well to developing useful content that will be an asset for your business.
How do you carry out market research and collate data for PR campaigns?
We work with several credible market research providers who specialise in different types of market research, including quantitative research and qualitative research, which helps us ensure that the research is carried out ethically and accurately. We can either work with market research providers to source the demographics we need to question, or in some cases we can also use your own databases. There are other ways we can collate data and insights too – for example, we can use digital tools to analyse trending topics and online behaviour, or we can use your own sales and marketing data to find interesting news hooks and angles.
What content will you create from the market research as part of our PR campaign?
This will depend on your PR strategy, business objectives and audiences. As part of our data-drive and market research PR campaigns, we’ve produced everything from whitepapers and reports, through to news stories and features. We’ve also used the findings as a basis for events, training and CPDs, as well as PR stunts, blogs, social media content, and even children’s books.
PR that keep your customers hooked
