Press events, people and products: Why in-person PR still works

In an increasingly digital world, it’s easy to overlook the value of in-person interactions. But when it comes to PR, nothing quite compares to the power of face-to-face events for building relationships, creating memorable experiences, and generating media coverage.

The power of face-to-face events in PR

Last month, some of the Unhooked Communications team travelled to Rugby to support our long-standing client, Häfele UK, with their latest press event. Häfele has always recognised the importance of in-person engagement in their PR strategy, whether that’s attending exhibitions, hosting media briefings, or taking their impressive branded product vans on the road to meet journalists.

This particular event was the result of weeks of planning, collaboration and hard work from both the Häfele and Unhooked teams. And it paid off. On the day, we welcomed 20 of our key media contacts, offering them the opportunity to meet Häfele’s experts, hear about the latest business news, and get hands-on with the company’s newest products.

There’s something about real-life events that simply can’t be replicated over email, phone calls or even video meetings. Whether it’s those off-the-cuff conversations, the chance to see products in action, or the informal networking opportunities over a coffee, face-to-face interactions help to strengthen relationships and build trust — something that’s vital in PR.

What makes a successful PR event?

Of course, for a face-to-face event to really deliver results, it needs to be carefully planned and executed. Here are some of the key ingredients for a successful PR event:

Clear objectives: Be clear on what you want to achieve from the event, whether it’s media coverage, relationship building, product awareness or thought leadership positioning.
The right audience: Make sure you’re inviting the most relevant journalists, influencers or industry contacts who will benefit from the event and who align with your objectives.
Strong, engaging content: Whether it’s a product showcase, a Q&A session, or an expert presentation, the content should be interesting, informative and newsworthy.
Meaningful interactions : Allow time and space for informal conversations and relationship building, rather than simply delivering information.
A seamless experience: Every touchpoint matters. From the invite and registration process to the venue, refreshments and follow-up, make sure the event feels well-organised and professional.
Opportunities for storytelling: Provide media attendees with angles, quotes, visuals and information that will help them easily tell the story of the event.
Follow-up and relationship building: Don’t let the relationship end when the event finishes. Follow up with attendees, share additional assets or information, and continue the conversation.

Whether you’re launching a new product, sharing business updates, or simply strengthening relationships with key contacts, face-to-face events can play a vital role in any PR strategy. Done well, they can help you cut through the noise, foster real connections and leave a lasting impression.

If you’d like help planning your next press event — or simply want to chat about how events can support your PR strategy — get in touch with the Unhooked Communications team.