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Resources
PR resources
As an industry leading and award-winning PR agency, at Unhooked Communications we invest in our own PR research and insights. These useful PR guides are designed to support business owners and marketing professionals to help them integrate PR into their wider marketing strategies.
2026 PR Trends
In an increasingly fragmented media and digital landscape, earning attention, building trust and proving impact have become some of the biggest challenges facing marketing teams.
The 2026 PR Trends Report from Manchester PR agency Unhooked Communications explores how audiences are discovering brands, what earns credibility, and how PR can contribute directly to business outcomes.
Backed by industry data and proprietary insights from Unhooked Communications, the report covers:
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Why B2B buying has become more digital, complex and trust-driven, and how brands must show up earlier in the journey
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The shift towards private spaces and communities, and what it means for reach, advocacy and content strategy
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How the rise of AI search is transforming online discovery, and why authority, structure and earned media matter more than ever
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Why journalists are overwhelmed with low-quality content, and how to build credibility through high-value media relations
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The increasing pressure to evidence ESG progress, and what audiences consider meaningful action
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Why PR must integrate with business strategy to demonstrate tangible outcomes such as sales, recruitment and retention
PR resources
More PR and marketing resources
The role of PR in AI-search
AI-driven search is transforming brand discovery, making GEO essential. PR ensures credible content and validation that AI tools trust and cite.
Homes Unhooked 2025-2026
As a leading construction PR agency and home and garden PR agency, we’ve launched a brand new marketing and PR guide. With new market research, the report covers everything from planned home improvements, what influences buying decisions, and where people go for information and inspiration.
Choose the best construction PR agency
Construction faces shifts from AI search to sustainability and skills gaps. The right PR agency offers integrated campaigns, measurable impact, and sector expertise.
HR Unhooked 2025-2026
Discover HR Unhooked 2025–2026 from Unhooked Communications PR agency – research and practical advice to build a stronger employer brand.
Homes Unhooked 2023-2024
Backed by unique market research of over 2,000 adults across the UK, the report is full of insights and advice to help marketing directors, marketing managers and senior management teams to promote their products, materials and services for the home in an impactful way.
HR Unhooked 2023-2024
Find out how PR can help build your employer brand. HR Unhooked is full of exclusive research, insights and advice to help senior management teams, marketing professionals and HR departments to build a strong employer brand.
PR that keep your customers hooked
