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Media
News
PR
29 Oct 24
Jewson opens its doors to its first purpose-built Branch of the Future
Earlier this month we were celebrating at the ribbon cutting for the launch of Jewson’s first purpose-built Branch of the Future in Farnborough.
Earlier this month we were celebrating at the ribbon cutting for the launch of Jewson’s first purpose-built Branch of the Future in Farnborough.
As part of its parent company STARK Building Materials UK’s ‘Trust in Better’ strategy, Jewson is implementing a comprehensive investment programme to optimise its branch network across the nation, including new purpose-built distribution facilities like Farnborough and major refurbishment projects, such as Bridgwater, which reopened its doors earlier this year.
At 1.3 acres, the Farnborough site houses an extended product range – around 20% more than the typical branch and there are loads more benefits for customers, such as extended opening hours, drive in collection points, hot food and coffee, and meeting rooms for customers to meet with their own customers.
For the Farnborough launch, we planned and hosted a media trip to see the incredible new site. Journalists from Builders Merchants Journal and Professional Builder joined us on the day, interviewing the team and taking a tour of the site to see some of the innovative new features for themselves, as well as interview the Branch Manager, Domi Scrivener.
There’s already been some great coverage, including Builders Merchants Journal, Professional Builder, Builders’ Merchants News, Professional Builders Merchant, and more!
In a time when editorial teams are increasingly stretched, this kind of media relations activity can be overlooked, but regular face-to-face interviews and media briefings are a key part of our PR activity at Unhooked. They help to build relationships between our clients and their target audiences, creating a deeper understanding of their business and what it offers.
Media trips and briefings also provide an opportunity for the Unhooked team to learn more about what journalists are working on and discuss any upcoming opportunities that we can share with our clients. Huge thanks to the media for taking the time to visit, and to the wonderful team at Jewson Farnborough for being such fantastic hosts.
Interested in finding out how media tours can help your business? Contact us today.
