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Sectors
Creative PR campaigns
Do you want to make a big impact, achieve multiple objectives and stand out from your competitors? An integrated, creative PR campaign could help to elevate your day-to-day PR and marketing.
We’ve worked with clients across a range of sectors to help develop and implement integrated creative PR campaigns – and it’s a tactic we use in our own PR and marketing here at Unhooked!
Why you should consider an integrated, creative PR campaign
There are more ways than ever before to communicate with your target audience. Online publications, blogs, podcasts, webinars, social media, video, events, instant messaging, direct mail, newspapers, magazines, radio, television – the list goes on…
On top of that, audiences are bombarded with marketing messages every day, the communications industry and media landscape is rapidly evolving and marketing teams are being asked to show more value and impact from their activity.
This is where an integrated, creative campaign can help.
What are the benefits of integrated PR campaigns?
Working closely with our clients, through our bespoke, integrated PR campaign services, we can help you to:
- Build your own database
- Grown an online community
- Boost your SEO, build backlinks and drive traffic to your website
- Achieve widespread media coverage
- Improve brand perception and awareness
- Generate lots of great content for your own channels
- Develop new partnerships and align your brand with influencers
- Attract new talent and employees
- Win awards
- Increase enquiries and sales
- Unlock new business opportunities
Services
Our specialist sectors
We deliver our PR services, including creative PR campaigns, to a range of businesses and our specialist sectors include:
Contact Creative PR campaigns agency
and find out how we could help you
Testimonials
What our clients say
“Unhooked’s true strength lies in their interpersonal abilities—they excel at communicating effectively with people. We observed this proficiency not only in formal press releases during our initial launch, but also in the face-to-face meetings when plans needed to adapt and a more informal approach was needed, where we saw their talent for listening, understanding, and implementing strategies became apparent. Thanks to a successful LinkedIn campaign, we’ve seen an increase in leads and foot traffic.”
Rob Kates
Merseyway Innovation Centre
“We’ve worked with Unhooked for several years. The team works hard to come up with ideas to ensure we secure regular media coverage in relevant national, regional and consumer media outlets and they also support wider activity, such as influencer marketing and content, to support our marketing objectives and business growth.”
Sarah King
Bayfields Opticians & Audiologists
“Unhooked is a great agency to work with. Although it’s a cliché, they really do feel like an extension of the team. They are creative, hard-working and have great connections – just what you want in a PR agency! The way Unhooked is set up means the team can draw on the expertise of their trusted network, including broadcast specialists and media trainers, and this is really beneficial to us.”
Viki Harris
Marshalls
“After several years’ working with Unhooked Communications, they continue to work as a true partner with the marketing team, delivering a high level of consultancy and strategic, creative PR support. The team’s depth of knowledge of our products and services make their high level of support possible and they’re consistently able to provide recommendations to help drive our results.”
Natasha Hickling
Häfele UK
“Unhooked’s true strength lies in their interpersonal abilities—they excel at communicating effectively with people. We observed this proficiency not only in formal press releases during our initial launch, but also in the face-to-face meetings when plans needed to adapt and a more informal approach was needed, where we saw their talent for listening, understanding, and implementing strategies became apparent. Thanks to a successful LinkedIn campaign, we’ve seen an increase in leads and foot traffic.”
Rob Kates
Merseyway Innovation Centre
“We’ve worked with Unhooked for several years. The team works hard to come up with ideas to ensure we secure regular media coverage in relevant national, regional and consumer media outlets and they also support wider activity, such as influencer marketing and content, to support our marketing objectives and business growth.”
Sarah King
Bayfields Opticians & Audiologists
“Unhooked is a great agency to work with. Although it’s a cliché, they really do feel like an extension of the team. They are creative, hard-working and have great connections – just what you want in a PR agency! The way Unhooked is set up means the team can draw on the expertise of their trusted network, including broadcast specialists and media trainers, and this is really beneficial to us.”
Viki Harris
Marshalls
“After several years’ working with Unhooked Communications, they continue to work as a true partner with the marketing team, delivering a high level of consultancy and strategic, creative PR support. The team’s depth of knowledge of our products and services make their high level of support possible and they’re consistently able to provide recommendations to help drive our results.”
Natasha Hickling
Häfele UK
Work
Creative PR campaigns agency case studies
FAQs
Frequently asked questions
What is an integrated creative PR campaign?
Integrated, creative PR campaigns can take all kinds of different formats and produce valuable assets and content that will inform and inspire your audiences. Generally, we’ll start with a clear objective – something that your business wants to achieve in a set period of time – and then we develop ideas, based on research and insights, which can help you achieve this. Our integrated creative PR campaigns could include market research, PR stunts, training, thought leadership, events, content, advertising, or – more likely – a combination of all of these and more.
What sort of clients do you create and implement integrated creative PR campaigns for?
We’ve developed integrated PR campaigns for all kinds of businesses, from startups to global organisations. Our specialist sectors include construction, home interiors, charity, health and wellbeing and manufacturing – but we can apply our creative approach to integrated PR campaigns to any business in any sector.
What’s the process of developing an integrated PR campaign?
The process will different depending on the client, but everything needs to start with a clear brief and set of objectives, from which we can develop a PR strategy to make sure that any PR campaign ideas are in line with your business, objectives, audiences and market.
What’s the different between an integrated PR campaign and a PR retainer?
PR retainers cover ongoing, monthly support to help you deliver consistent messaging and brand awareness to your target audience, grow our share of voice and manage your reputation on an ongoing basis. PR campaigns, on the other hand, can give you a competitive advantage by making a big impact in a set amount of time. They often take a multi-channel approach and produce valuable assets and content that you can use in all kinds of ways, over and over again.
Should my business do an integrated PR campaign or opt for a PR retainer?
It depends on what your PR objectives and goals are. Some of our PR clients will have one or multiple integrated PR campaigns each year that run alongside and complement their PR retainer. Other PR clients may work with us specifically on standalone PR campaigns.
PR that keep your customers hooked
