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Sectors
PR strategy
The best PR and content campaigns are backed up with a strong PR strategy, which is tailored to your business, objectives and audiences.
Our PR strategy services help to determine the who, what, where, when and why behind your PR activity.
How we create your PR strategy
Whether we’re working with you on an ongoing PR retainer or we’re brought into work on a specific campaign, we start all client activity a PR strategy workshop, either face-to-face or online. We then team the discussion points with additional PR research and insights.
From this, we produce a bespoke PR strategy and a plan of action that is in line with your business objectives and budget.
We review your strategy and plan regularly throughout your PR campaign to make sure it’s still relevant as your business grows and develops.
Services
Our specialist sectors
We deliver our PR strategy services to a range of businesses and our specialist sectors include:
Contact PR strategy agency
For an informal, no obligation chat, contact us today.
Testimonials
What our clients say
“Since partnering with Unhooked, they’ve become an extension of our team. Their industry expertise, strategic PR guidance and keen eye ensure the maximum impact on our communication strategy.”
Katherine Ramsden
City Plumbing
“Unhooked Communications demonstrates a clear specialism in PR for the built environment sector and is genuinely passionate about the issues the Skills for a Sustainable Skyline Taskforce is working hard to resolve. It’s been fantastic working with them to develop a well-thought out communications strategy, which will help the Taskforce achieve its goals.”
Chris Oldham
City of London
“After several years’ working with Unhooked Communications, they continue to work as a true partner with the marketing team, delivering a high level of consultancy and strategic, creative PR support. The team’s depth of knowledge of our products and services make their high level of support possible and they’re consistently able to provide recommendations to help drive our results.”
Natasha Hickling
Häfele UK
“Unhooked’s true strength lies in their interpersonal abilities—they excel at communicating effectively with people. We observed this proficiency not only in formal press releases during our initial launch, but also in the face-to-face meetings when plans needed to adapt and a more informal approach was needed, where we saw their talent for listening, understanding, and implementing strategies became apparent. Thanks to a successful LinkedIn campaign, we’ve seen an increase in leads and foot traffic.”
Rob Kates
Merseyway Innovation Centre
“Since partnering with Unhooked, they’ve become an extension of our team. Their industry expertise, strategic PR guidance and keen eye ensure the maximum impact on our communication strategy.”
Katherine Ramsden
City Plumbing
“Unhooked Communications demonstrates a clear specialism in PR for the built environment sector and is genuinely passionate about the issues the Skills for a Sustainable Skyline Taskforce is working hard to resolve. It’s been fantastic working with them to develop a well-thought out communications strategy, which will help the Taskforce achieve its goals.”
Chris Oldham
City of London
“After several years’ working with Unhooked Communications, they continue to work as a true partner with the marketing team, delivering a high level of consultancy and strategic, creative PR support. The team’s depth of knowledge of our products and services make their high level of support possible and they’re consistently able to provide recommendations to help drive our results.”
Natasha Hickling
Häfele UK
“Unhooked’s true strength lies in their interpersonal abilities—they excel at communicating effectively with people. We observed this proficiency not only in formal press releases during our initial launch, but also in the face-to-face meetings when plans needed to adapt and a more informal approach was needed, where we saw their talent for listening, understanding, and implementing strategies became apparent. Thanks to a successful LinkedIn campaign, we’ve seen an increase in leads and foot traffic.”
Rob Kates
Merseyway Innovation Centre
FAQs
Frequently asked questions
What do you cover in your PR strategy development?
As part of our PR strategy development for clients, we look at:
- Your business: Objectives, values, purpose, perception, key messages
- Your audience: Customers, employees, investors, influencers, stakeholders
- Your market: Including your industry, competitors, trends
- Channels: Paid, earned, owned and shared channels
How do you develop bespoke PR strategies for clients?
We start all client PR activity by developing a PR strategy. Often this involves a PR strategy workshop, face-to-face or online. Then we team this with more insights and research. We then produce a PR strategy document and plan, which we will run through with clients for feedback before finalising the document.
Who is involved with the PR strategy workshops?
All our PR strategy workshops are run with a minimum of two senior PR consultants. We will discuss with you who would be best to attend from your business, but it’s usually good to have employees who represent different parts of the business – e.g. marketing, sales and operations. We’ll always tailor the PR strategy workshop to your specific needs. We’ve ran PR strategy workshops with one person through to groups of 20 or more!
How long does it take to develop a PR strategy?
Starting with the PR strategy workshops: We can tailor the length and agendas to meet your needs, but typically we allocate around half a day for a workshop. In some cases, we can run a streamlined version, which takes approximately two hours. In other cases, we might need a whole day to run the PR workshop, with some additional time for further interviews with key employees and stakeholders.
Once we’ve got the insights from you and your business, we’ll go away and add to these and bring it all together into a useful document that clearly outlines your PR strategy, which can take anything from one week to three or more weeks, depending on the size, scope and complexity of the business.
How useful is the PR strategy?
It’s vital! We need to make sure we have a PR strategy in place so that all PR activity is in line with your business, objectives and brand personality, while also taking into consideration your audiences, the wider market and your competitors. Once the PR strategy has been produced, many of our clients use it as documents to help them onboard new employees as it’s full of useful information.
PR that keep your customers hooked
