As a creative and results-driven PR agency, we help leading national and international businesses manage their reputations and brand perception.

We work closely with organisations across a range of sectors to help them communicate the right key messages, in the right way, to the right audiences.

Yes, you might want to promote your products or services directly to customers or prospects, but you might also need to engage with employees, investors, the general public or other stakeholders to make them think and act in a certain way.

Our approach to PR

At Unhooked Communications, our approach to PR starts with a solid PR strategy, which is directly linked to your business objectives. We spend time getting to know you, your business, market, target audiences and more. By building a bespoke PR strategy, we craft your very own PR plan, key messages, outputs and measurables.

From there, we can develop a PR plan with a number of different tactics, including paid (e.g. advertisements and promotions), earned (e.g. media, such as newspapers, magazines, radio, TV and online), owned (e.g. blog, webinars, podcasts) and shared (e.g. social media) channels. 

Measuring success

We use PR evaluation software teamed with additional sales and marketing insights and data so we can measure the success of your PR campaign. 

By continually monitoring and measuring, we can make sure your PR activity is working and supporting your business objectives. 

With regular reports and reviews, we can also work closely with C-suite, marketing teams, senior management teams, and business owners to make sure that the PR strategy, plan and activity evolves and grows with the business.