Interiors, homes and design are key PR sectors for Unhooked Communications, so we’re thrilled to be working with The Gifted Few to support its rebrand and new website launch.

Over the last few months we’ve helped the online interiors business update their tone of voice guidelines to align with the refreshed brand, as well as supported with the content creation for trade brochures and supplier information packs.

Influencer marketing and online PR will be key activities over the coming months to help drive traffic to their new website and boost SEO. We’ll also help to promote the company’s bigger and better range of interiors and homeware products.

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Creatives Unhooked: Social media, content marketing, creative business event in Manchester

On 25th April 2018, PRs, marketers, writers, photographers, bloggers, creatives and business owners will meet at the Portico Library in Manchester for our one-off Creatives Unhooked event with Sara Tasker from Me & Orla. And we’re running an exclusive competition on the night.

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A few weeks ago, Unhooked Communications and The PR Cavalry organised and hosted a GDPR event aimed specifically at PRs, marketers and freelancers at Ziferblat, MediaCity.

We were fortunate to secure two brilliant speakers – Steve Kuncewicz, partner at BLM in Manchester who specialises in intellectual property, media, privacy and communications-related issues, and Pete Moore, chief data scientist and founder of Look at your Data Ltd.

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On Monday 5th March 2018, we organised and hosted Influencers Unhooked. The Manchester influencer marketing event was held at the International Anthony Burgess Foundation for PRs, digital marketers, SEOs, brands and bloggers.

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This month got off to a great start as we found out Hadley Steel Framing and client Saint-Gobain are shortlisted for the Best Use of Steel Technology in the Offsite Construction Awards.

As part of the companies’ joint construction PR and marketing, we helped to compile the award entry.

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Why you need to invest in good photography for your PR and marketing

This week I met photographer Alex Ward to get some photos taken for the new website and update my social media mugshots. We had a good chinwag along the way and one of the topics we discussed was the importance of good photography in PR and marketing.

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Why PR is about more than achieving media coverage

Jack Badger is a carpentry and masonry business based in the heart of the Peak District. The team uses traditional carpentry tools and techniques to design and create beautiful and sustainable fittings, furniture and architectural features.

We started working with the business to generate media coverage, write website content and award entries, and advise on social media. After a few months of activity, an exciting opportunity presented itself to Jack Badger.

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PR trends 2018: A look back at 2017 news

To predict PR trends 2018, we first of all need to look back at 2017. From a media and PR point of view, 2017 has been a year of deafening noise. Fake news, terrorist attacks, Grenfell Tower, sexual harassment, Brexit, the threat of nuclear war… it’s been a year of confusion, heartbreak and anger.

The news and accompanying views have come thick and fast all year and with what seems like ever-increasing toxicity. Facts have lost out to opinions, opinions have become more extreme, and the extreme has found its way into the mainstream. From politicians to celebrities, the people and stories making the headlines have become more absurd and worrying as the year has gone on.

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How to train and upskill yourself – for free

I’ve previously explained how and why I’m focusing on my training and development. Although some of my training has required a financial investment, there are loads of ways you can train and upskill yourself as a freelancer or small business owner without spending any cash. Below are some suggestions, along with some of my current favourite resources.

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The meaning behind Unhooked Communications

Welcome to the new home of Unhooked Communications – a Manchester PR and marketing agency specialising in creative campaigns and ideas.

When it came to choosing a name for the new business, it took ages. It was harder than naming my children.

When you decide what to call your baby, you simply pick a name you like the sound of. You’ll look at the meaning behind the name to make sure it doesn’t symbolise anything terrible. And, of course, you’ll compare notes with your partner that neither of you went to school with a bully, worked with an annoying colleague, or, worse, had a romantic fling with someone who shares the name.

Other than that, it’s pretty straight forward.

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