Homeware and interiors case study: PR strategy and planning for new ecommerce business

The Gifted Few is a homeware and interiors ecommerce business, which specialises in vintage lighting, contemporary home accessories and gifts.

Initially, the business sold vintage and industrial lightbulbs and furniture on its eBay store, but after a period of growth it was time to develop its own ecommerce website.

The couple behind the business, Sarah and Aaron, brought us on board to develop a PR and communications strategy to help them launch their new website.

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