What is influencer marketing?

Influencer marketing is when brands work with celebrities, popular bloggers or social media users – often with a large and/or engaged online following – to help them promote their products or services.

Brands might send a gift free of charge to the influencer in the hope they will be seen using the item or share a photo of it online, or they might come to an agreement where the influencer is paid to review the item or create content – such as videos, images, podcasts, blogs and social media posts.

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Why you need to invest in good photography for your PR and marketing

This week I met photographer Alex Ward to get some photos taken for the new website and update my social media mugshots. We had a good chinwag along the way and one of the topics we discussed was the importance of good photography in PR and marketing.

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PR trends 2018: A look back at 2017 news

To predict PR trends 2018, we first of all need to look back at 2017. From a media and PR point of view, 2017 has been a year of deafening noise. Fake news, terrorist attacks, Grenfell Tower, sexual harassment, Brexit, the threat of nuclear war… it’s been a year of confusion, heartbreak and anger.

The news and accompanying views have come thick and fast all year and with what seems like ever-increasing toxicity. Facts have lost out to opinions, opinions have become more extreme, and the extreme has found its way into the mainstream. From politicians to celebrities, the people and stories making the headlines have become more absurd and worrying as the year has gone on.

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How to train and upskill yourself – for free

I’ve previously explained how and why I’m focusing on my training and development. Although some of my training has required a financial investment, there are loads of ways you can train and upskill yourself as a freelancer or small business owner without spending any cash. Below are some suggestions, along with some of my current favourite resources.

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The meaning behind Unhooked Communications

Welcome to the new home of Unhooked Communications – a Manchester communications agency specialising in PR, digital, content and creative ideas.

When it came to choosing a name for the new business, it took ages. It was harder than naming my children.

When you decide what to call your baby, you simply pick a name you like the sound of. You’ll look at the meaning behind the name to make sure it doesn’t symbolise anything terrible. And, of course, you’ll compare notes with your partner that neither of you went to school with a bully, worked with an annoying colleague, or, worse, had a romantic fling with someone who shares the name.

Other than that, it’s pretty straight forward.

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