Interiors, homes and design are key PR sectors for Unhooked Communications, so we’re thrilled to be working with The Gifted Few to support its rebrand and new website launch.
Over the last few months we’ve helped the online interiors business update their tone of voice guidelines to align with the refreshed brand, as well as supported with the content creation for trade brochures and supplier information packs.
Influencer marketing and online PR will be key activities over the coming months to help drive traffic to their new website and boost SEO. We’ll also help to promote the company’s bigger and better range of interiors and homeware products.
On Monday 5th March 2018, we organised and hosted Influencers Unhooked. The Manchester influencer marketing event was held at the International Anthony Burgess Foundation for PRs, digital marketers, SEOs, brands and bloggers.
Unhooked Communications and the Northern Creative Collective have unveiled details of an exclusive, one-off influencer marketing event in Manchester – Influencers Unhooked: Digital marketing, PR and SEO in the age of the online influencer.
What is influencer marketing?
Influencer marketing is when brands work with celebrities, popular bloggers or social media users – often with a large and/or engaged online following – to help them promote their products or services.
Brands might send a gift free of charge to the influencer in the hope they will be seen using the item or share a photo of it online, or they might come to an agreement where the influencer is paid to review the item or create content – such as videos, images, podcasts, blogs and social media posts.