Why PR is about more than achieving media coverage

Jack Badger is a carpentry and masonry business based in the heart of the Peak District. The team uses traditional carpentry tools and techniques to design and create beautiful and sustainable fittings, furniture and architectural features.

We started working with the business to generate media coverage, write website content and award entries, and advise on social media. After a few months of activity, an exciting opportunity presented itself to Jack Badger.

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Homeware and interiors case study: PR strategy and planning for new ecommerce business

The Gifted Few is a homeware and interiors ecommerce business, which specialises in vintage lighting, contemporary home accessories and gifts.

Initially, the business sold vintage and industrial lightbulbs and furniture on its eBay store, but after a period of growth it was time to develop its own ecommerce website.

The couple behind the business, Sarah and Aaron, brought us on board to develop a PR and communications strategy to help them launch their new website.

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Talk to any PR and they’ll tell you that no two days at work are the same. And last week was certainly very varied for me – especially as the week started with organising press interviews and managing media relations for a charity during a royal visit.

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