What is influencer marketing?

Influencer marketing is when brands work with celebrities, popular bloggers or social media users – often with a large and/or engaged online following – to help them promote their products or services.

Brands might send a gift free of charge to the influencer in the hope they will be seen using the item or share a photo of it online, or they might come to an agreement where the influencer is paid to review the item or create content – such as videos, images, podcasts, blogs and social media posts.

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