As part of the companies’ joint construction PR and marketing, we helped to compile the award entry.
Construction PR and marketing agency in Manchester, UK
At Unhooked Communications, we have over 10 years’ experience developing and implementing creative, impactful construction PR and marketing campaigns. As a specialist construction PR and marketing agency, we’re based in Manchester but work with construction businesses across the UK.
What is influencer marketing?
Influencer marketing is when brands work with celebrities, popular bloggers or social media users – often with a large and/or engaged online following – to help them promote their products or services.
Brands might send a gift free of charge to the influencer in the hope they will be seen using the item or share a photo of it online, or they might come to an agreement where the influencer is paid to review the item or create content – such as videos, images, podcasts, blogs and social media posts.
PR trends 2018: A look back at 2017 news
To predict PR trends 2018, we first of all need to look back at 2017. From a media and PR point of view, 2017 has been a year of deafening noise. Fake news, terrorist attacks, Grenfell Tower, sexual harassment, Brexit, the threat of nuclear war… it’s been a year of confusion, heartbreak and anger.
The news and accompanying views have come thick and fast all year and with what seems like ever-increasing toxicity. Facts have lost out to opinions, opinions have become more extreme, and the extreme has found its way into the mainstream. From politicians to celebrities, the people and stories making the headlines have become more absurd and worrying as the year has gone on.
There are thousands of journalists on Twitter. And, if you play your tweets right, you could attract the attention of the right journalist at the right time – and score yourself some impressive media coverage in the process.
Talk to any PR and they’ll tell you that no two days at work are the same. And last week was certainly very varied for me – especially as the week started with organising press interviews and managing media relations for a charity during a royal visit.