One of our charity PR and marketing clients, Forget Me Not, tasked us with organising its first ever Bark in the Park fundraising event for its new children’s hospice in Bury, Grace’s Place. As well as raise money, the charity event and associated charity PR, marketing and stunt needed to increase awareness and engagement with the local community.

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A few weeks ago, Unhooked Communications and The PR Cavalry organised and hosted a GDPR event aimed specifically at PRs, marketers and freelancers at Ziferblat, MediaCity.

We were fortunate to secure two brilliant speakers – Steve Kuncewicz, partner at BLM in Manchester who specialises in intellectual property, media, privacy and communications-related issues, and Pete Moore, chief data scientist and founder of Look at your Data Ltd.

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PR trends 2018: A look back at 2017 news

To predict PR trends 2018, we first of all need to look back at 2017. From a media and PR point of view, 2017 has been a year of deafening noise. Fake news, terrorist attacks, Grenfell Tower, sexual harassment, Brexit, the threat of nuclear war… it’s been a year of confusion, heartbreak and anger.

The news and accompanying views have come thick and fast all year and with what seems like ever-increasing toxicity. Facts have lost out to opinions, opinions have become more extreme, and the extreme has found its way into the mainstream. From politicians to celebrities, the people and stories making the headlines have become more absurd and worrying as the year has gone on.

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