The meaning behind Unhooked Communications

Welcome to the new home of Unhooked Communications – a Manchester PR and marketing agency specialising in creative campaigns and ideas.

When it came to choosing a name for the new business, it took ages. It was harder than naming my children.

When you decide what to call your baby, you simply pick a name you like the sound of. You’ll look at the meaning behind the name to make sure it doesn’t symbolise anything terrible. And, of course, you’ll compare notes with your partner that neither of you went to school with a bully, worked with an annoying colleague, or, worse, had a romantic fling with someone who shares the name.

Other than that, it’s pretty straight forward.

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Gareth Southgate, his dapper waistcoats and noble nature won the love of football fans and non-fans during the 2018 FIFA World Cup.

And you know you’re the nation’s new sweetheart when you’re inspiring social media memes.

We’ve had #SouthgateMemes, #WaistcoatWednesday and #GarethSouthgateWould – with individuals, businesses and brands creating and sharing content.

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Manchester-based architect Lisa Raynes has been announced as one of the candidates for the Royal Institute of British Architects (RIBA) National Council. Lisa is the only candidate standing from the North West region. And at Unhooked Communications, we’re proud to work with Lisa to help promote what she’s standing for during her campaign.

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Small business and freelance finances is a big topic. How much to charge, advice on negotiating and payment practicalities are always key questions for small business owners and freelancers – no matter how long they’ve worked for themselves.

Time and time again queries around money come up in online support groups – including the Northern Creative Collective.

We previously hosted a panel discussion on the gender pay gap faced by freelancers and small business owners on International Women’s Day. The event encouraged a lot of conversation about valuing your time and experience, as well as confidence and wider social and economical issues.

But small business and freelance finances isn’t a topic that you can cover in a single session. So after conversations with The Freelance Kit founder Nikki Kitchen and business coach Matt Essam, we organised another event.

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Interiors, homes and design are key PR sectors for Unhooked Communications, so we’re thrilled to be working with The Gifted Few to support its rebrand and new website launch.

Over the last few months we’ve helped the online interiors business update their tone of voice guidelines to align with the refreshed brand, as well as supported with the content creation for trade brochures and supplier information packs.

Influencer marketing and online PR will be key activities over the coming months to help drive traffic to their new website and boost SEO. We’ll also help to promote the company’s bigger and better range of interiors and homeware products.

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On 25th April 2018, Unhooked Communications hosted Creatives Unhooked with Sara Tasker. Sara is the writer, photographer, influencer, creative coach and entrepreneur behind Me & Orla.

During the evening we talked about how individuals and businesses can use Instagram, as well as podcasts, content marketing, women in business and creative careers.

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One of our charity PR and marketing clients, Forget Me Not, tasked us with organising its first ever Bark in the Park fundraising event for its new children’s hospice in Bury, Grace’s Place. As well as raise money, the charity event and associated charity PR, marketing and stunt needed to increase awareness and engagement with the local community. And after securing many regional and national media opportunities – including a unique opportunity with Channel 4 – it was a great success.

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Creatives Unhooked: Social media, content marketing, creative business event in Manchester

On 25th April 2018, PRs, marketers, writers, photographers, bloggers, creatives and business owners will meet at the Portico Library in Manchester for our one-off Creatives Unhooked event with Sara Tasker from Me & Orla. And we’re running an exclusive competition on the night.

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A few weeks ago, Unhooked Communications and The PR Cavalry organised and hosted a GDPR event aimed specifically at PRs, marketers and freelancers at Ziferblat, MediaCity.

We were fortunate to secure two brilliant speakers – Steve Kuncewicz, partner at BLM in Manchester who specialises in intellectual property, media, privacy and communications-related issues, and Pete Moore, chief data scientist and founder of Look at your Data Ltd.

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